Upcoming Trade Shows Dortmund, Germany for Marketing

The marketing industry in Dortmund rallies around one of the most exciting and productive fairs for the marketing and events sector - BOE INTERNATIONAL. The event prides itself on giving professionals an extensive look into innovations and best practices. As a platform designed to inspire ecological and economic transformation in marketing and event production, BOE 2024 set the tone with its new “Sustainable Stand – Best Practice Area.” This specialty zone offered visitors an immersive look into the future of eco-friendly event design with a strong emphasis on reusable, modular systems and sustainable materials as steps toward a net-zero future. Reflecting the rising diversity in Dortmund’s marketing industry, BOE INTERNATIONAL saw an even broader range of exhibitors, including those specialising in event production, the organisation of conventions of all sizes and professional conference equipment. Key highlights of this year’s event included talks by Tijen Onaran, a top influencer and investor from Germany’s “Höhle der Löwen,” as well as Georg Listing, entrepreneur and bassist for the internationally known band Tokio Hotel. Both speakers brought fresh insights into the intersection of marketing, sustainability, and creative industry trends, appealing to Dortmund’s blend of innovative and traditional businesses. BOE’s focus on sustainability aligns with Dortmund’s growing reputation as a centre for eco-conscious marketing. Exhibitors from exhibition stand builders to event planners embraced the event’s emphasis on sustainable solutions. With more companies recognizing the importance of environmental responsibility, Dortmund’s marketing scene is embracing the potential for sustainable practices to not only meet consumer expectations but to drive long-term business success. The success of BOE INTERNATIONAL was underscored by strong attendance, with 85% of participants already confirming their attendance next year. In addition to the solid German turnout, the fair drew significant interest from international visitors, particularly from Italy, the Netherlands, China and the Baltic States.