Upcoming Trade Shows Düsseldorf, Germany for Marketing

If you’re looking to base your advertising agency in Germany, then Düsseldorf is a fantastic pick given the strength of its creative and marketing industry. The city has built a solid reputation and rivals Berlin. Global giants like BBDO and Grey have chosen Düsseldorf for their headquarters, which has led to an influx of talent across sectors from advertising and fashion to visual arts. Today, Düsseldorf’s creative industry not only contributes to its vibrant culture but also drives impressive economic growth as it employs approximately 22,700 people, including nearly 4,300 freelancers. The advertising sector alone generates €5.1 billion in revenue annually, with 70% coming from creative industries. With around 950 advertising agencies, Düsseldorf’s marketing industry may be smaller in terms of numbers compared to Hamburg, but it outpaces all other German cities when it comes to the volume of accounts managed. Düsseldorf-based agencies are responsible for about 20% of the total advertising revenue in Germany, solidifying the city’s role as a major player in the national advertising landscape. Supporting this success is an extensive creative infrastructure that includes recording studios, film production houses, modelling agencies, and printing firms. This concentration of specialised services enables agencies to deliver comprehensive campaigns efficiently, giving Düsseldorf a competitive edge in both innovation and execution. The creative sector in Düsseldorf also benefits from a thriving design sector. There are currently 1,370 design businesses in operation, which generate €2.7 billion in turnover. We also must not discount the influence of the Kunstakademie Düsseldorf, which continues to be a wellspring of talent. It’s responsible for producing influential artists and designers whose work enriches both the local and international creative scenes. This academic influence, combined with the city’s diverse range of small creative firms, fosters an environment that encourages experimentation and originality.