Upcoming Trade Shows Trondheim, Norway for Sports & Fitness

As Norway continues to prioritize public health and physical activity, Trondheim is carving out a niche in the sports and fitness industry with a budding ecosystem of innovative service providers. Local companies like Sturdy Coaching and Apiir are more than taking the lead and their strategy is to splice technology, wellness, fitness and performance optimization together, package the resulting products and improve the lives of amateur enthusiasts and professional athletes alike. Sturdy Coaching is championing a new wave of mental fitness that goes far beyond traditional training programs. The founders came to the conclusion that you can’t achieve the peak of your physical performance without the right mindset, mental clarity and resilience, which spurred them on to offer a range of services including one-on-one coaching, team workshops, and group programs focused on mindset development. The approach is deeply pragmatic and clients walk away with actionable strategies and systems designed to overcome personal and professional obstacles. Sturdy Coaching is suitable for people who need better emotional regulation and enhanced self-awareness just as much as improved performance The other player in Trondheim’s sports and fitness industry worth mentioning is Apiir, which has specialized in serving the cycling community. As with many other startups, there’s talk about revolution, although time the revolutionizing is happening in the area of bike fitting. The company offers a compact, user-friendly tool that provides detailed insights into a cyclist’s posture and movement through precision motion analysis. The technology has undergone rigorous benchmarking against industry-leading systems such as Qualisys, in partnership with the Norwegian University for Sport and Physical Education. And the work has clearly paid off as the accuracy rate in its measurements reached a proven 90 percent. The best part is that Apiir delivers only the most essential metrics for optimizing performance, which makes it super beginner friendly.