EUROBIKE

Event Update

Cycling professionals and buyers can look forward to EUROBIKE 2025 from 25.06.2025 until 29.06.2025 at Messe Frankfurt. 

A Brief Overview of EUROBIKE

EUROBIKE celebrates bike culture and cycling as a lifestyle, all the while launching the hottest trends in the bike industry from bicycle models to accessories and maintenance tools. It’s a vibrant global trade show that introduces your brand and wares to an eager audience that’s ready to buy, so you don’t want to miss out on the opportunity to exhibit in Frankfurt, Germany!

GETA ltd creates a custom hotel accommodation experience for EUROBIKE that’s created with you in mind and no one else. Book hotels in Frankfurt based on your preference and budget without worrying about all the choices available. We narrow the selection to a single hotel booking online you find irresistible, whether you wish to be close to Messe Frankfurt or prefer the city centre. We provide you with options!

Why Is Your Visit Worth It?

An incredible marketplace for you to boost sales leads? What’s not to love about EUROBIKE as an event, but if you’re hesitant about exhibiting, let us show you what you’d be missing out and trust us there’s a lot going on at the trade show. The statistics are more than enough to convince you to invest in a fair booth. As EUROBIKE moves from Friedrichshafen to Frankfurt, organisers have reported record-breaking registrations from exhibitors and visitors. 

• 1400+ international exhibitors came from 48 countries;
• 37,300+ international visitors made the trip from 96 countries;
• 1200+ media representatives reported on proceedings for 35 countries.

It’s a platform not to be missed!

Industry Relevance

EUROBIKE has been the centre for bicycle trends and innovations between America, Europe and Asia for the past three decades. The trade show was originally founded in 1991 and it’s been a hit for Friedrichshafen, Germany ever since with editions rolling regularly every single year. In 2021, EUROBIKE held its final edition in Friedrichshafen and will now relocate to Frankfurt. The move is an important new chapter for the trade fair as it responds to changes in conversations around the ecological costs of transportation. Bikes remain the greenest transportation and the best alternative for urban mobility.  

The product portfolio is extensive and you’ll see booths for BMX, bicycle models, electric bikes, mountain biking, tools and accessories, protective gear, cycling clothing and repair equipment. Product displays come with product demonstrations where you’ll see all two-wheeler categories in action. 

Who Are You Going to Meet?

In terms of geography, EUROBIKE has an impressive breakdown. The strongest numbers come from Germany, which is not surprising as its role as host country. You also have representation from neighboring and other European countries like Italy, Finland, France, Great Britain, Austria, Denmark and Sweden. Though there is also presence from distant destinations like Hong Kong, China, the Canary Islands, Canada, Australia, Singapore, Thailand, Sri Lanka and South Korea. In terms of professional background, the situation is ever so colorful and this is due to the excellent programming opportunities from special features focused on eMobility and lectures as part of the EUROBIKE ACADEMY to the DEMO AREA and EUROBIKE AWARD!

Buyers gain access to high-quality product ranges. ZEG (the Zweirad-Einkaufs-Genossenschaft) has committed to showcasing its full brand portfolio. We’re talking BULLS, PEGASUS, ZEMO, KETTLER Alu-Rad, HERCULES, FLYER, EURORAD, SHAREA, WANDERER, i:SY and MonkeyLink. That’s on top of established long-term brands that have used Eurobike as their best platform for launching new products and generating buzz from trade media and end consumers. 

The Additional Value of Attending 

Eurobike is open to the public, who attend not just to purchase a new ride, but to enjoy a good show. In the past, Eurobike has been the main performance stage for the Drop and Roll show. You will see balancing acts, drops and flips on a special track with various ramps, a paling fence and even an exercise ball (diehard fans know all about it). The team of bike riders is headed by the legendary Danny MacAskill. Organisers have confirmed there will be two shows in one day. 

Major changes are taking place in mobility, especially now that the German government has made it a priority to change how urban areas are planned. Micromobility has emerged as the clear winner for a greener future. The focus falls on bicycles, e-bikes and electrically assisted small vehicles such as e-scooters and sharing services. Come discover what’s new and enter the conversation by heading to the Future Mobility area, which connects directly to the Demo Area. 

You’ll get a lot of chances to be social and casually network while having a good time. If you’re interested in professional contacts, there’s the Networking Dinner. If you’re more interested in just grabbing a drink and dancing, the Eurobike Party awaits!