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A Brief Overview of FORMEX
Nordic design has long captivated the imagination and wallets of millions of people worldwide – a thriving field in furniture and decoration that open up opportunities in new regions. FORMEX is the definitive international trade fair aimed at home and office design in the Nordic tradition and you get to stay on top of all the intriguing trends to take root over the year. Come to Stockholm in Sweden to get your name out there.
An integral part of your travel arrangements is your accommodation and GETA ltd gives you the best value on your hotel reservation for FORMEX. It’s our duty to make it possible for businesses of all sizes and budgets to attend trade shows. You can expect a great price on comfortable hotels in Stockholm city centre with convenient access to public transport. Expect deals to arrive within a single business day.
Why Your Visit Is Worth It
FORMEX maintains a lively turnout as you can see in the numbers listed below. You can expect a strong interest in purchase and creating lasting partnerships.
- 800+ international exhibitors from 20 countries;
- 20,000+ international trade visitors from 50+ countries;
- 67,000+ square metres of exhibition space.
Aside from creating a dynamic portrait of how Nordic design evolves, the trade fair is all focused on business and shifting products. To that end, you meet with influencers and decision makers that have real buying power.
As with most trade fairs that focus on design and home goods, FORMEX takes place twice a year to give an accurate snapshot of the trends for each season. In that sense, this event is the natural barometer for where your niche is headed. It’s worth noting that the fair has been going for nearly sixty years – its first edition was back in 1960, so you’re tapping into an established community. The product wealth is also a high point. The three exhibition halls present bath and spa products, carpets, ceramics, clothing, jewelry, lamps and lighting systems, decorative items, bags, paintings, furniture but also organic and fair trade products. To make it easier to learn about the latest trends, there’s the FORMEX TRENDS – a space dedicated to exploring precisely this.
Who Are You Going to Meet?
It’s not going to be a surprise to find out the predominant nationalities represented both in visitors and exhibitors is Scandinavian, then the gates open to Europe and then Asia and Africa. It’s a true testament to how far Nordic design has reached. Exhibitors are thrilled to return season after season as the audience consists of national and international buyers, agents, wholesalers, manufacturers, importers, designers and media – giving you not only long-reaching publicity, but also a variety of ways to break into new markets and grow your client list.
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