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Gulfood 2023 will take place in Dubai, UAE as planned from February 20th until February 24th at the Dubai World Trade Centre. Organisers want to keep business momentum going and are working hard to sanitize the exhibition grounds around the clock alongside other safety measures. This will include precautions such as attendees needing to wear face masks in indoor spaces. They must also maintain a social distance of 2 metres. Badges will be non-transferable and available only via online purchases. Attendants also need to show negative test results upon arrival in the UAE due to travel restrictions.
A Brief Overview of Gulfood Exhibition
Gulfood Exhibition is widely celebrated as a top tier international trade fair for the food business and hospitality industry sectors. You can expect to see the newest food and beverage lines and technological advancements in restaurant equipment, packaging technology and marketing strategies. The international trade fair is considered as one of the most widely visited events in the entire world, both where visitors and exhibitors are concerned.
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Why Your Visit Is Worth It
So what does it mean to be one of the most visited events in the world? Here are some of the key numbers from the 2022 edition, which continues to show that the Gulfood Exhibition cannot be stopped:
- 4000+ international companies;
- 90,000+ international trade visitors from 193 countries;
- 120 country pavilions;
- 150 international speakers
- 50+ masterclasses
- 100+ celebrated chefs
- 92,000 square feet of exhibition space dedicated.
The numbers speak clearly. You’re in the right place to do business and the costs it takes to travel to Dubai are an investment that pays for itself on the very first day. The exhibition has managed to keep its attendance numbers close to pre-pandemic levels.
Gulfood Exhibition is in an ideal position to dictate market trends simply by offering the space for global supply and demand to meet. The trade fair has run every single year since its launch in 1987 in Dubai. Organisers have created a stable, inclusive platform that showcases emerging consumer trends with extreme precision. Visitors come with the resolve to execute their buying plans for the year and research geographical and sector-specific market trends.
Given that current expectations for fresh food sales are set to reach 280.5 million tonnes in volume, there’s no better place to position your products than the Gulfood Exhibition. Speaking of products, stands will showcase every imaginable flavour and food in the world – beverages, fine foods, fish, food additives, dairy products, fats and oils, coffee, kitchen equipment, meat and poultry, health, wellness, free-form, power brands, pulses, grains and cereals and world foods.
The World Foods sector is the one that’s most relevant to you as an international exhibitor, because it’s where the national pavilions are located. You can easily find yourself a spot and enjoy attention from local buyers. UAE is known as a major food importer (90% of all its foods and beverages are imported goods) and it plans to become the world’s most food secured nation by 2051. Obviously, this creates opportunities to penetrate the local market in a big way.
Who Are You Going to Meet
The Gulfood Exhibition welcomes not only professional visitors, but also the general public – a valuable resource to have as you can see what the end consumers respond to in terms of flavour and what foods they seek out. International ministers, government officials, mega brands, new-to-show exhibitors and industry professionals make the rest of the trade audience, who come not only to make purchases, but also educate themselves on the cutting-edge technologies and industry news.
Roughly half of all exhibitors consider Gulfood as their entry point into the market. The majority of visitors are international in nature with European markets and the Middle East as leaders, followed by Central and Far East Asia. Trade visitors express their expectation that the value of their purchases will increase and so far over 90% of all visitors have expressed their desire to return to the Gulfood Exhibition.
Of course, a big part of their satisfaction with the event is the calibre of attending exhibitors, among which are brands such as Citromax, Monin Arabia, Greenhouse, Norwegian Seafood Council, BPI, IFFCO, AGC Alokazay, NTDE, Olive Country, JBS USA, McCain, Fonterra, and Del Monte.
Additional Value of Attending
Gulfood Zero Waste debuted in 2022 as the exhibition’s first solid move towards sustainability and greener practices. All the food waste created by exhibitors and the live-cooking stations will be collected during all five days and then delivered for composting. Over 100 kilograms of food waste was successfully composted. The initiative also distinguishes companies working towards innovations in minimising food waste altogether!
Waste Lab has this to share about the importance of the initiative, “'This is our home, our food, our planet. We all share the responsibility to take action – and Gulfood Zero Waste is a great industry platform to spark that change.”
Another new addition to the exhibition is the launch of Gulfood YouthX. This platform supports the next generation of culinary talent in the Emirates. YouthX is brought to you with help from the Gulfood Exhibition, Hilton & Dubai College of Tourism. Young talent can learn from the best chefs in the world with hands-on learning in live kitchen environments as well as mentorship and scholarships.
It’s not the Gulfood Exhibition without creativity and flair in the kitchens, which are populated by the most celebrated chefs from 50 restaurants. You’ll have the chance to experience over 1000 dishes you’ll never see anywhere else in the world. In past editions, the Gulfood live kitchens were used by greats like Antonio Bachour, Tom Aikens, Nick Alvis, Khalid Al Saadi and Faisal Naser.
The Outlook for 2023
Gulfood 2023 has entered its early planning. Little has been disclosed about what the upcoming edition will bring to the table so stay tuned for any relevant news. You can expect organisers to build on top of the foundations of its most recent additions. The Youth Programme and Gulfood Zero Waste initiative proved to be a big hit during their debut in 2022. Organisers will bring them back!
Gulfood Exhibition 2022
13.02.2022 - 17.02.2022
Gulfood Exhibition 2021
21.02.2021 - 25.02.2021
SQ M of Exhibition Area
Gulfood Exhibition 2019
17.02.2019 - 21.02.2019
SQ M of Exhibition Area
How to get to Gulfood Exhibition
Dubai Airport – not advisable
Global Village 1 Station – not advisable
Dubai Airport – 10 mins via Sheikh Rashid Rd/E11
Global Village 1 Station – 20 mins via Sheikh Mohammed Bin Zayed Rd/E311 and Al Ain - Dubai Rd/E66
By Public Transport
Dubai Airport – 15 mins via transport MRed
Global Village 1 Station – not available