Host Milano

Event Update

Host Milano’s long-awaited 2027 edition will run as scheduled starting on  October 22nd to October 26th at Fiera Milano in Milan, Italy.

A Brief Overview of HOST Milano 

When it comes to hospitality exhibitions, HostMilano trumps them all. It’s the must-see event on the calendar and with thousands confirmed to attend. Staged in Milano, Italy, over the course of five days, the exhibition showcases the best equipment and supplies for hotels and foodservice in the world. You freely network with hotel managers, owners and experts, who have come to make purchases and have the budgets to prove they’re serious. 

Have you booked exhibition space already? Don’t wait too long to book your hotel stay in Milan. GETA ltd makes your hotel reservation during HostMilano in a matter of hours. We’re experienced in providing accommodation for exhibitions and know our way around Milan. Find out the top hotel rates in your price range and get a good deal on rooms close to the Fiera Milano. All budgets and group sizes are welcome as we believe business travel is essential for companies. Leave the planning to us and focus on what’s truly important. GETA ltd has a long list of bonus services for every need! 

Why Your Visit Is Worth It 

HostMilano offers a glimpse into the future of hospitality and is a hub for cross-border transactions on an unparalleled scale. If you’re looking to penetrate the Italian market or expand your reach to new regions, HostMilano is where you need to be. The expenses for getting an exhibition booth are a smart investment and your presence easily attracts high-profile buyers. Even in the middle of a pandemic, HostMilano has managed to generate impressive numbers: 

• 2700+ international exhibitors from 65 countries;
• 150,000+ international trade visitors from 177 countries;
• 131,000+ square metres of exhibition space;
• 500+ various professional events and culinary happenings. 

Industry Relevance 

Let’s look at the history of HostMilano to chart its current role in the industry. There’s the fact that the exhibition takes place in Milan, which is one of the cities known for its glamorous hotels and exceptional food. Another key factor is the foundation, with the very first edition taking place in 1966. This means it’s taken many decades of work to cement the event’s legacy and popularity in professional circles. 

HostMilano showcases innovations and creative solutions at every link in the supply chain. The exhibition space is arranged around the eight core product sectors – food service equipment; pizza, pasta & bakery; coffee & tea; bar, coffee machines & vending; gelato; pastry; tableware and furniture. All the key markets for the hospitality industry are here and internationalisation is a high priority. Italian exhibitors have a great shot at positioning themselves internationally thanks to the many overseas events taking place. Thanks to a global network of ambassadors and collaborators, HostMilano is truly at the top for the world’s HoReCa and Food Service community. 

The exhibition is also a sensitive barometer for international trends. Even though HostMilano is a single event doesn’t mean there can’t be important conversations taking place in preparation for the next edition. HostMilano shares the latest hot topics, best practices and international scenarios in a series of 22 monthly insights published on the website. The newsletter is one of the best and most informative in the world and reaches 160,000 operators across the world. 

Who Are You Going to Meet? 

Host Milano is at its heart an Italian affair, and this is reflected in who visits. Out of all the visitors, only 38.8% made their way from outside Italy, and roughly the same ratio is seen with exhibitors as well. Exhibitors are suppliers of machines, equipment, furniture, and semifinished products for the HoReCa industry. 

The situation changes when we look at the professional backgrounds of the visitors. You have the opportunity to meet face to face with distributors, dealers, exhibitors, and importers. All manner of food establishments, MMD, shopping centres, convenience stores, bars, and ice-cream makers also attend the fair. So do confectionaries, architects, designers, delicatessen shops, technicians, hotels, and the cruise industry. Of course, celebrated chefs will also make their presence known as they come to enter competitions and championships! 

Additional Value of Attending 

Every edition organisers rewards the efforts of the most innovative companies with the SMART Label certification. This stamp of approval adds more prestige and better opportunities to generate sales with serious buyers. The certification is meant for products and projects that have made a true statement in functionality, technologies, sustainability, ethics or social implications. 

Exhibitors receive additional support from HostMilano organisers thanks to Expo Plaza – a digital platform meant to facilitate new business between exhibitors and buyers. Expo Plaza augments the live attendance and gives a boost in visibility virtually. This way you can stay in contact with the most relevant connections you’ve made in person during HostMilano. 

What adds that additional flavour to the exhibition is the series of events – seminars, workshops, show cooking stages. The Design Talks invite architects and experts in the professional hospitality sector to talk about the future of hospitality. There are seven seminars in both Italian and English that target the most pressing issues and trends. You will hear about big data analysis, new urban scenarios, the luxury world and how to work with sustainability in mind. 

Each and every product zone will have its fair share of events. Perhaps the most exciting are the heated competitions as part of the coffee, pastry, gelato, pizza and bakery competitions. Just the coffee competitions alone spoil you for choice. There’s the 7th Gran Prix of Italian Coffee Bars, the Latte Art Grading System World Championship, the World Barista Championship (WBC), the World Brewers Cup (WBrC) and the World Cup Tasters Championship (WCTC). Plus, there’s a tasting corner where visitors can experience the whole world of coffee flavours in one place.