A Brief Overview of IBA
The international baking industry gathers together to celebrate quality services and innovation at IBA – the leading international trade fair concerning itself with all things confectionery and snacks. Activities last for six days in Munich, Germany. Organizers have confirmed a spike in exhibitors and audience alike and that makes it the perfect venue to pursue new clients and stay up to date on the latest market developments.
Booking hotel accommodation for trade fairs is a simple process with GETA ltd. Send your budget and you get a list complete with the best offers on hotels close to the Fairground Munich. We are talking affordable rate, excellent location and access to local transportation. The perfect conditions for effortless commute and a full experience at IBA and that’s what makes business travel so much more rewarding.
Why Your Visit Is Worth It
It all comes down to business. German trade fairs tend to perform incredibly well for exhibitors in no small part to excellent organization. IBA makes no different and has become the major hub for business networking and transactions. Exhibit here and you stand to return home with a boost in sales and new clients. Take a look at the numbers from the previous edition:
- 1300+ international exhibitors from 57 countries;
- 77,000+ international trade visitors from 169 countries;
- 132,000 square metres of exhibition space.
IBA admits only professional visitors and takes place every three years. The trade fair dates back to 1949 and since then has been the major supporter of innovation across the entire confectionary, snacks and baking industry. Munich has seen thousands come to conduct business and stay aware of emerging market trends. The rise of IBA is all thanks to the wide-ranging product assortment on display. Product categories include disposable packaging, fans, flavors, baking agents, lactose-free products, production technology, raw materials, knives, labeling, microwaves, automated picking systems, back mats, baking sheets, vacuum equipment, vegan products and so much more. You have the entire process chain under one roof and that’s not an opportunity to miss out on. We have to mention the various award ceremonies and competitions like the German Championship of Master Bakers as a definite highlight.
Who Are You Going to Meet?
As briefly touched upon above, IBA is an international affair at heart with European countries in the lead alongside Germany. The chief contributors in terms of exhibitors include natural choices like France and the United Kingdom alongside Switzerland, Belgium and others. Visitors come from all areas in the industry – artisan bakeries, wholesale bakeries, self-service bakeries, coffee shops, food retailers, cafés, ice cream shops, marketing, research and development, universities, catering and hotels as well.
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