IFFA

Venue and Date Update for IFFA

Meat industry players will no doubt have much to discuss at the 2028 edition of IFFA between 13.05.2028 and 18.05.2028 at the Messe Frankfurt in Frankfurt am Main, Germany.

A Brief Overview of IFFA 

Come to IFFA to discover the best practices in the meat industry and introduce yourself to the latest technological innovations and breakthroughs along the meat-processing value chain. An international expo for networking and business, IFFA lasts for six days in Frankfurt, Germany. The trade event is an excellent resource to get a full glimpse of the global market and identify new potential regions to expand your business into. 

GETA ltd has experience with business travel and have helped thousands find hotels across all of Frankfurt. You have first pick from the top hotel rates in the city. The price doesn’t matter. We’ll accommodate any and every price point, and keep your travelling expenses in check. Reduce the time you spend commuting and grab a hotel close to Messe Frankfurt. Whether you walk or take public transportation, you’ll be at the exhibition grounds in minutes. Your hotel booking for IFFA can be made within a business day of your consultation! 

Why Is Your Visit Worth It?

It’s all about business at IFFA, which you’re going to discover first hand when you set up your exhibition booth at the event. You have senior buyers with big budgets looking to invest and that bodes well for your sales numbers for the years. We have pulled attendance data from the very last edition before the pandemic to make our point: 

• 1000+ international exhibitors from 49 countries;
• 62,000+ international trade visitors from 142 countries;
• 109,000+ square metres of exhibition space dedicated;
• 7 exhibition halls. 

What’s even more impressive is that organisers have revealed that 890 exhibitors have confirmed their participation for IFFA 2022, which is one of the best recoveries of a trade fair regardless of its industry. 

Industry Relevance 

A little bit of history on IFFA – the international expo positions itself as one of the first specialist events for the meat processing industry. The inaugural edition took place in 1949, which also makes IFFA one of the oldest running events in the world for the meat industry. Rather than be an annual event, shows are put together once every three years, which allows for the landscape of technology and services to change fully. 

Speaking of technology, the product portfolio explores the processing chain covering slaughtering, dismembering and processing, meat labeling, meat packaging, chillers, cold meats, preservatives, frozen products, heat treatment, refrigeration and hygiene. IFFA stays on top of all mega trends in the industry and has now decided to expand its scope once again by covering the alternative protein market. The vegetable-based meat substitutes and alternative proteins market is on the rise, so now IFFA commits to exploring new technologies and solutions within this sector. To this end, IFFA is now partnering with the German Association for Alternative Sources of Protein (BALPro), the Good Food Institute Europe and the ProVeg nutritional organisation. In addition to alternative proteins, IFFA also invests a lot into the digitalisation and automation processes taking place in the meat processing industry. 

Who Are You Going to Meet There? 

We have already said that IFFA is a champion trade fair for meat processing technology on a fully global scale and it’s time to prove it. Organisers reveal that out of more than 62,000 trade visitors 67% are foreign in origin. Roughly the same ratio can be seen with exhibitors. There are 62% of exhibitors that have come from outside Germany. Among these, the top exhibitor countries are Italy, the Netherlands, Spain, the USA, France, Denmark, Austria, the United Kingdom, China, Poland. As far as who attends professionally, there’s a rich mix of trade visitors – the butchers’ trade, food retail trade, wholesalers, importers and exporters, food and semi-luxuries industry. 

Additional Value of Attending 

We don’t want to forget the outstanding program, whose highlights include the IFFA Forum, IFFA Kitchen and IFFA Discovery Tours. 

The Discovery Tours, in particular, enable exhibitors to better reach their target audience. Each tour is curated by established experts and takes place several times a day. Each tour pinpoints a specific theme like packaging trends, process innovations, meat alternatives, modern ingredients and trends in the butcher’s trade. You definitely don’t want to miss out on the chance to be a stop on these tours, so best get in touch to make it happen. 

Add a little excitement to your visit by checking out some of the exciting competitions held by the German Butchers' Association. These competitions are open to specialist butcher’s stores and you can see firsthand which international brand is worthy of the titles. There are four competitions – the International Quality Competition for Sausages, the International Quality Competition for Cans and Jars, Best small sausage – Grand Prix, and the International Quality Competition for Hams. In addition, you can also see performance competitions with a lot of showmanship!