London Wine Fair

London, UK

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Event Update

The 2024 edition of the London Wine Fair will be hosted in Olympia London between 20.05.2024 and 22.05.2024. The event will be hosted as a live trade show without implementing Covid-19 safety precautions. This is because the UK has removed its pandemic-related limitations.

A Brief Overview of London Wine Fair 

London Wine Fair celebrates the best of winemaking and showcases the latest vintages and labels to a big audience. The international fair holds the title of UK's biggest live and digital drinks trade event. You’ll connect with other professionals and sell directly to end consumers as well as get a chance to pitch to large buyers. London prepares for thousands of trade visitors to attend each year, making London Wine Fair the perfect resource to grow your business and spread internationally! 

Your travel arrangements are in safe hands! GETA ltd keeps an eye out for the best hotel deals in London and tailors your stay to your budget. Have a look through our database of hotels, hostels and apartments, and land the perfect booking that places you near Olympia London. You benefit from a strategic location and access to public transport for an easy commute. Whether you’re in a group of twenty or travelling with a few people, our team meets your needs. You get results in one day so you can plan your work trip in no time! 

Pair your hotel reservation for London Wine Fair with our other services – stand construction, rent-a-car and airport transfers. 

Why Your Visit Is Worth It?

London Wine Fair consistently performs well when it comes to attendance and the proof is in the numbers. Each year brings a fresh pool of qualified leads and increased interest from senior buyers. You meet an incredible international community engaged in every related market and return home with significant deals. The numbers are more than satisfactory: 

  • 400 top exhibitors
  • 8822 live visitors
  • 4151 digital visitors
  • 85% of visitors said London Wine Fair is important to their business 

Industry Relevance 

The London Wine Fair (LWF), founded in 1981, is an annual event that draws thousands of visitors from around the world. Held at Olympia London, this international trade fair is the largest drinks show in the UK and is known for its exciting program just as much as its product lineup. With four decades of experience in assembling the trendiest wine and spirit product assortments, the London Wine Fair always outdoes itself. The upcoming edition is no different and organisers expect it to be one of the biggest and best yet. 

Attracting international buyers from bars, restaurants, supermarkets and independent merchants, the London Wine Fair is the perfect opportunity for exhibitors to expand their market reach and showcase why they deserve to be front and centre. Trade visitors sample the newest flavours and tastes in still and sparkling wines, spirits, fortified drinks, beers and pearl wines. Exhibitors have their chance to shine in different thematic zones. Specialist importers are in the Esoterica zone. If you’re interested in wines that have never been imported before, then head to the Wines Unearthed zone. The best of home-grown drinks can be seen in the Drinks Britannia zone. 

In addition to sampling and exploring the latest drinks products, the London Wine Fair offers plenty of opportunities for visitors to learn, network and close business deals. The Education zone and the Masterclasses bring engaging sessions and tastings on all matters concerning the wine connoisseur and entrepreneur. The Industry Briefings are an excellent opportunity to get serious and engage with top industry experts and curated panels forecasting the challenges and potential solutions for the year ahead. 

Who Are You Going to Meet? 

Thanks to embracing a hybrid model, LWF has built a significant digital presence, which results in contacts with potential buyers, who otherwise won’t be able to make it. This certainly broadens exhibitors’ chances to penetrate new markets. Being a UK event through and through, exhibitors interact with a mostly British audience (84% of the live audience). 

You’re meeting with a diverse crowd professionally. The biggest segment is made of on-trade professionals, who work in restaurants, pubs, hotels, catering, bars and clubs. The next group is made of off-trade professionals that represent shops, supermarkets and independent merchants. Last but not least are the importers and distributors. When it comes to purchasing power, the vast majority of visitors are in positions of power in their companies - CEOs, owners, senior managers and marketing, PR and brand managers. Outside these high-value players, you’ll network with freelancers and consultants, sommeliers and educators. 

Exhibitors represent numerous top wine-making regions with Australia, Italy, France, South Africa and Portugal being the most searched countries beside the UK in the digital platform. The exhibitor list features names such as Nyetimber, Bermar UK, CDG Wine Merchants, Waitrose, Hawksmoor, DrinkMocktails, ProChile, Club Oenologique, Domaine Bousquet, BibWine, The Tasting House and WineGB. 

Additional Value of Attending 

The London Wine Fair has evolved beyond being a purely physical event. Current editions offer attendees an innovative digital experience. Registration includes access to the digital event that fully immerses visitors into the spirit of LWF. Organisers have collaborated with some of the most cutting-edge platforms to offer visitors a unique and unparalleled networking experience that you carry in your pocket as an app. As a digital participant, you’re granted access to the most intuitive digital wine data platform in the industry - Bottlebooks. 

Bottlebooks is the end all be all for wine enthusiasts, who want to know everything about wine –producer, importer, grape type, region and wine name. Plus, users can contact producers to request samples. With Bottlebooks, visitors can access detailed information about wines they have tasted at the fair, making it an excellent resource for wine connoisseurs and entrepreneurs alike. 

The digital platform also allows visitors who missed the previous to watch all digital sessions on demand. The 2022 edition for instance has archived presentations and discussions on how to compete in a rapidly changing business landscape, the value chain of wine, WSET qualifications and their strengths, how bartenders are embracing the world of wine and how to maximise customer experience through wine-by-the-glass offers. 

The London Wine Fair 2023 will introduce a new feature to its lineup: the Mindful Drinking Experience, which caters to the growing demand for low and no alcohol options. Attendees will have the chance to discover innovative drinks, meet producers and learn more about this exciting trend.

Past editions

London Wine Fair 2024

20.05.2024 - 22.05.2024

London Wine Fair

+/- 340



Exhibitor countries



10 091





Exhibitor countries

12 973


Edition was held digital to prevent the fast spread of COVID 19

Cancelled because of COVID-19.