Pitti Immagine Bimbo

Florence, Italy
6 months
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Event Update

The 2024 January edition of the Pitti Immagine Bimbo will take place as a live trade show at the Fortezza da Basso. The event will not include Covid-19 precautions during its hosting between 19.06.2024 and 21.06.2024. This is due to the removal of the country's pandemic-related limitations. 

A Brief Overview of Pitti Immagine Bimbo

Pitti Immagine Bimbo establishes the running trends for children’s clothing and accessories and equips designers and labels with all the tools to succeed internationally. The international fashion fair takes the European fashion scene by storm every season. Travel to Florence, Italy to connect with thousands of visitors who wish to immerse themselves in the world of children’s clothing and see the hottest new collections on the catwalk. Is there anything more you could wish for in a fair such as this? 

Book hotel rooms for Pitti Immagine Bimbo ahead of time to beat the rush for great deals close to Fortezza da Basso. GETA ltd knows Florence like the back of our hand, so you can count to receive the best offers within your price range. Our team makes sure you’re connected to public transport and reach the exhibition centre in just a few minutes. You’ll have your reservations in just a single day. Large groups are always welcome! We regularly work with groups of over twenty people.

Let us help you every step of your business trip. GETA ltd offers a whole portfolio of services. Do you need an airport transfer? We’re on it. You can hire us to build your exhibition stand and make reservations for meeting facilities. 

Why Your Visit Is Worth It

Pitti Immagine Bimbo excels as a procurement platform with a significant international reach. You are in the perfect place to generate sales leads and take note of the leading trends for the upcoming seasons. You’ll definitely earn back all your expenses on the very first day! 

Buyers represent key international markets, which removes any barriers to expanding globally. As an exhibitor, you’re in the perfect position to grow your professional network. Let’s see some of the numbers from January 2023 edition, which saw one of its best turnouts to date: 

  • 230 exhibitors 
  • 2100 buyers in total
  • 600 buyers from abroad from 70 countries
  • 3000+ attendees in total

Industry Relevance 

Pitti Immagine Bimbo belongs to the prestigious Pitti Immagine series of events, which dictate the fashion trends in Europe. This fashion fair explores the ins and outs of children’s clothing as well as youth fashion at the historic Fortezza da Basso. The former fortress, once in the possession of Alessandro de' Medici, has transformed into a modern, stylish venue for various exhibitions and trade shows. It makes perfect sense that it would be here that Pitti Immagine Bimbo takes the stage.

As with all other fashion events, Pitti Immagine Bimbo is held in January and June to capture the styles, themes and overarching trends for the upcoming seasons. The fashion fair features national and international designers, suppliers, brands, and trade visitors. If you want to know what’s next for children’s clothing, then this is the fair to find out. Exhibitors attend in order to generate brand visibility, network, pursue business opportunities and take stock of what’s happening in the fashion industry right now. The exhibition floors feature the following special areas, each of which covers clothing, accessories, lifestyle, footwear, shop supplies and licensing: 

  • 100% BAMBINO: this is where big names and brands reinvent styles and trends from adult fashion right now with classic yet contemporary proposals.
  • Smart Kids: this area features street styles, high tech, sportswear, outdoor and indoor influences and inspiration to create a unique style. 
  • The Kid's Lab!: this area welcomes the truly visionary brands that are conducting fashion experiments. It provides completely unique looks from young and pioneering brands.
  • Apartment: this area looks into collections with unique features. It’s biodiversity fashion at its finest.
  • The Nest: this area showcases small brands that are more than ready for their big break as well as space reserved for viewpoints and aesthetics from around the world. 

Who Are You Going to Meet? 

The exhibitor list is rich in established brands, newcomers and true pioneers in the fashion sector. Buyers have a chance to see the latest from Pan Costumes, Bebetto, MILLOW, Flying Ace, Eceo Essential, Barcellino, Island Coco, UPA, Miss Nella, DGENZ, Risu Risu, Minibanda, LEVV, Aigner and Lapin House. In addition to Italy, exhibitors travel from France, Greece, India, Italy, Türkiye, the Netherlands, Georgia and Portugal. 

The audience at Pitti Immagine Bimbo represents the entire fashion retail sector: boutiques, retail, multi-brand, department and specialty stores, chains, specialist e-commerce platforms. Now that the worst of the pandemic is over, organisers report an increase in international buyers. You see a strong presence from Türkiye, United Kingdom, Spain, Russia, Germany, France, Greece, Saudi Arabia, South Korea and Serbia.

The Middle East and Mediterranean Africa, Eastern Europe and the Euro-Asian Heartland are the most notably participating regions. Exhibitors will be happy to know that big buyers from Japan and the US are also returning. 

The Outlook for 2023

Get ready to ‘Play your game’ at the upcoming edition of Pitti Immagine Bimbo! The theme for June 2023 is ‘Pitti Games,’ a concept that sets the tone and ambiance for the highly anticipated Pitti Immagine fairs. For Pitti Bimbo, the theme of play permeates the atmosphere with a sense of summery joy and carefree spirit. Children are the epitome of serious play, whether engaged in solitary activities, paired up, or forming groups. They embrace challenges, take on duels, forge alliances, and join forces with a collaborative spirit. 

At Pitti Bimbo, this playful theme infuses the event with an air of spontaneity, imagination, and exploration. Visitors can expect to encounter vibrant and joyful displays, innovative designs, and interactive experiences that capture the essence of childhood playfulness. The event serves as a reminder to embrace the spirit of play in all aspects of life, allowing creativity and imagination to guide our endeavours. With Pitti Bimbo's Pitti Games theme, attendees are invited to immerse themselves in a world where the possibilities are endless and the rules are meant to be rewritten. So, get ready to unleash your inner child and embark on a delightful journey of play at Pitti Bimbo's June 2023 edition!

Past editions

Pitti Immagine Bimbo 2024

17.01.2024 - 19.01.2024

Pitti Immagine Bimbo




of exhibitors were from abroad




Exhibitor countries

3 000

Visitors in total

2 000



of buyers were from abroad


Buyer countries

3 000+


2 100


+/- 600

Foreign buyers

+/- 70

Visitor countries






of exhibitors represented a foreign country




Visitor countries




Buyer Countries





How to get to Pitti Immagine Bimbo

On Foot

On Foot

Avis Autonoleggio - Firenze Airport (FLR) – not advisable

Firenze Santa Maria Novella Station – 7 mins via Piazza della Stazione and Via Valfonda



By Car

Avis Autonoleggio - Firenze Airport (FLR) – 17 mins via Viale Alessandro Guidoni

Firenze Santa Maria Novella Station – 9 mins via V.le Filippo Strozzi



By Public Transport

Avis Autonoleggio - Firenze Airport (FLR) – 36 mins via T2

Firenze Santa Maria Novella Station – 8 mins via T1.3