Pitti Immagine Uomo

Florence, Italy
6 months
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Event Update

The Winter Edition of Pitti Immagine Uomo 2025 will take place from 14.01.2025 to 17.01.2025. The face-to-face event will be held at the Fortezza da Basso in Florence, Italy.

A Brief Overview of Pitti Immagine Uomo 

Plan ahead your brand’s development in men's clothing with a visit to Pitti Immagine Uomo, which has been the chief international trendsetting fashion fair in Europe. Florence, Italy serves as a host city and every edition sets out to bring thousands of visitors who wish to experience the hottest designers and upstarts showcase their latest collections. What more could you want in terms of business contacts and professional networking? 

Make the most out of your business trip and book a hotel for Pitti Immagine Uomo that places you near Fortezza da Basso. GETA ltd knows Florence in great detail and selects the perfect hotel deals for your budget. Whether you’re near public transport or a walking distance away, you’ll reach the exhibition centre in just a few minutes. GETA ltd is in the business of securing hotel bookings at all price points and accommodating any budget. You’ll have your reservations in just a single day. In addition to hotel accommodation, our team helps you with logistics. Need an airport transfer? Or a rent-a-car? Count on us! 

Why Is Your Visit Worth It? 

It’s all about bold designs at Pitti Immagine Uomo. The fair functions as a high-level procurement platform and springboard for the leading trends for the upcoming seasons. Supply meets demand under the best of circumstances, and you’re sure to move products off of shelves quite easily. 

Not to mention that you have access to key international markets, which helps you to position your brand globally. As an exhibitor, you’re in the perfect position to generate sales leads and add clients to your professional network. Not convinced? Have a look at the early numbers for the January 2023 edition, which delivered a stellar turnout that cements the fair’s place in the fashion industry: 

  • 800 men’s fashion, lifestyle and genderless collections
  • 13,500 buyers registered
  • 33% of buyers are from abroad
  • 18,000+ trade visitors in total attended. 

Industry Relevance 

Pitti Immagine Uomo, a globally renowned fashion fair for men's clothing, holds great significance in the fashion industry. It helps that Italy has already established itself as one of the world’s biggest fashion centres. Not to mention that the trade fair belongs in the Pitti Immagine portfolio of events. Editions takes place in the historic Fortezza da Basso, which is a former fortress commissioned by Alessandro de' Medici and designed by Antonio da Sangallo the Younger. Today, the fortress is an esteemed international venue for various exhibitions and trade shows. 

Pitti Immagine Uomo occurs twice a year, January and June, attracting a diverse range of national and international designers, suppliers, brands, and trade visitors. The event serves as a focal point for the menswear sector, providing an ideal platform for networking, business opportunities, and gaining valuable insights into the industry's latest developments. The exhibition floors are divided into the following special areas: 

  • Fantastic Classic: innovative and contemporary interpretations of the classic style.
  • Futuro Maschile: imaginative and visionary takes on contemporary menswear.
  • Superstyling: a catalogue of new stylistic codes, outlining the dominant upcoming trends.
  • I Go Out: nature sports meet the most advanced stylistic research.
  • Dynamic Attitude: menswear collections adapted to the modern dynamic lifestyle.
  • S|Style: fashion journalist Giorgia Cantarini curates collections and products that fit the sustainable style definition.
  • Scandinavian Manifesto: a place where the Nordic fashion scene comes fully alive. 

In 2023, organisers shook up the format and introduced two new areas. The first, the SIGN, seeks to push the limits when it comes to furnishing and style accessories. Lifestyle design is taken to its natural conclusion in collaboration with the communication agency Ghost Studio. The second, PittiPets, explores the emerging sector for fashion for pets. Visitors will be able to see the newest and best in accessories and lifestyle products designed for animals. 

Throughout the fair, attendees can engage in a multitude of activities and supporting events that enrich their experience. These include live demonstrations, captivating fashion shows showcasing the newest collections, interactive workshops and exciting competitions. Pitti Immagine Uomo creates a dynamic environment where industry professionals can exchange ideas, showcase their creations, and stay abreast of emerging trends. 

The event's prestigious location in Florence, known for its historical significance and association with art and culture, adds to its allure. Pitti Immagine Uomo is a must-attend event for those in the fashion industry who seek to explore new business opportunities, establish connections, and gain inspiration from the cutting-edge designs showcased at the fair. 

Who Are You Going to Meet? 

Designers and fashions labels showcase in front of a well-oiled commercial ecosystem that consists of boutiques, retail, multi-brand, department and specialty stores, chains, specialist e-commerce platforms. The number of foreign buyers has increased dramatically compared to previous editions and you’ll connect with buyers from Germany, the Netherlands, Spain, United Kingdom, Türkiye, Switzerland, France, United States, Japan and Belgium making up the biggest segment of foreign buyers. 

Organisers are happy with the return of the best Asian buyers, who had to miss out on the previous editions due to the pandemic. Now you see a strong presence from South Korea, China, China-Hong Kong, Taiwan, Singapore and Thailand. The Scandinavian region has also surpassed its previous numbers with Sweden, Norway, Denmark and Finland sending more people than ever. 

Now let’s see the brands that grace the catwalks regularly. The exhibitor list includes names such as BRIGLIA, TOMBOLINI, Stefano Ricci, Alea, Fujitaka, Ricard J. Brown, FEDELI, Alpha Studio, Michael Cole, OLYMP Signature, BUGATTI, XACUS, FARFALLA and Walker Slater. 

Past editions

Pitti Immagine Uomo 2024

11.06.2024 - 14.06.2024

Pitti Immagine Uomo


Exhibitor brands


of exhibitor brands were from abroad

17 000

Visitants in total

11 000+

Visiting buyers


of buyers were from abroad


Exhibitor brands


of exhibitor brands were from abroad

+/- 20 000





Exhibitor countries

17 000+

Visitors in total


of visitors were from abroad

11 900+

Buyers among the visitors

5 150+

Represented retail and distribution companies

18 000+


+/- 13 500



of the buyers were from abroad




Exhibitor brands


Foreign buyers


Buyer countries

How to get to Pitti Immagine Uomo

On Foot

On Foot

Avis Autonoleggio - Firenze Airport (FLR) – not advisable

Firenze Santa Maria Novella Station – 7 mins via Piazza della Stazione and Via Valfonda



By Car

Avis Autonoleggio - Firenze Airport (FLR) – 17 mins via Viale Alessandro Guidoni

Firenze Santa Maria Novella Station – 9 mins via V.le Filippo Strozzi



By Public Transport

Avis Autonoleggio - Firenze Airport (FLR) – 36 mins via T2

Firenze Santa Maria Novella Station – 8 mins via T1.3