Prolight + Sound

Update

The 2025 edition of Prolight + Sound will take place in a face-to-face format at the Messe Frankfurt in Frankfurt, Germany. The event will occur between 08.04.2025 and 11.04.2025.

A Brief Overview of Prolight + Sound 

Prolight + Sound brings you the latest developments in the entertainment sector through the dedication of international exhibitors from every single segment of the value chain. Visitors are witnesses to technological innovations in stage effects, sound, and lighting and the audience that comes to Frankfurt, Germany swells in the thousands. As an exhibitor, you have the perfect platform to gain recognition and gain industry traction with the right buyers. 

Book hotels during Prolight + Sound at preferential rates and enjoy a relaxed business trip. GETA ltd has sent business travellers across the world and is an expert when it comes to accommodation for trade shows. Our team is ready to help with everything you need on your journey. In addition to hotel reservations for Prolight + Sound, GETA ltd has a whole portfolio of bonus services. Stay in hotels close to Messe Frankfurt without paying a small fortune. Our network of venues in the city features top deals at every price point. Whether you’re on a tighter budget or not, we have just the right offer. 

Why Your Visit Is Worth It?

It is an understatement to say that Prolight + Sound is an important event for the entertainment industry as a whole. It’s THE most important event when it comes to entertainment technology as it’s an engine for innovation and a productive B2B sourcing platform. The scope can’t be denied and the expenses for travel and booth rental are worth it. Especially since you’ll meet with potential buyers of the highest order. Now that Prolight + Sound has returned post the pandemic, it certainly operates on a smaller scale, but still delivers strong numbers: 

• 391 international exhibitors from 32 countries showcased at the event;
• 19,000+ international visitors from 93 countries made the trip;
• 55,000+ square metres of exhibition space used.
• 45% of exhibitors are foreign nationals
• 48% of visitors are foreign nationals 

Industry Relevance 

Prolight + Sound serves as a benchmark trade fair for technologies and services for the creation, integrated systems and entertainment. It is a fairly new event, with its first-ever edition being held in 1995, but the trade fair has gained quick traction and transformed into the premier stage for industry news. Editions roll out every single year at the Messe Frankfurt and cover the full product spectrum. 

This includes stage lighting, effects, fixed installations, mobile sound system, and object creation. It also includes show lighting, microphones, media technology, theatre lighting, truss systems, and studio lighting. Additionally, it features studio technology, live sound and communications. Apart from the pure exhibition side of Prolight + Sound, there is also an educational aspect. Organisers have built a side program with workshops, product presentations and seminars to raise technical skill level and expertise. 

Who Are You Going to Meet There? 

Prolight + Sound is a truly international affair, which should be the most deciding factor for any exhibitor who wants to expand their geographical reach. You have trade visitors and general music enthusiasts (72% to 28% respectively) from all over the world. Because the trade fair is based in Germany, it serves the greater European market with countries within the European Union taking the lead. The top exhibitor countries are France, Italy, the Netherlands, Switzerland and the United Kingdom. When it comes to visitor countries, we have to add Poland, Belgium and Switzerland to that list. Still, Prolight + Sound has quite the reach as visitors fly in from North and South America, Asia and Australia. 

Exhibitors are not just satisfied with the level of internationality, but also the quality of business connections. You get to meet with operators, planners, sound experts, lighting designers and stage designers. At the top, you also have decision makers such as venue operators, corporate event managers in companies and agencies, interior architects, studio operators and systems integrators. These are the visitors who command large budgets and are always looking to source new products. The last live edition saw an increase in the proportion of managers – a signal Prolight + Sound has yet to reach its full economic potential. 

Additional Value of Attending 

Prolight + Sound is future oriented and this extends to leaning into sustainable practices. In 2022, organisers launched the ‘Green Event Day’, which is a series of lectures that discuss how to make events more sustainable. All this circles around the EU Green Deal and its immediate effect on the event industry. Plus, the trade show itself puts effort into highlighting energy-efficient technology, environmentally friendly materials and creative solutions to logistical difficulties. 

You can call the Future Hub the beating heart of the event, because it’s the hotbed of innovation and new visions for what lies ahead. If you’re a new company with revolutionary ideas, then the Start-up Area provides you with all the necessary tools to gain traction in the industry and connect with investors and potential business partners. 

Another way the Future Hub serves the wider professional community is through the Campus and the Career Center. The Campus powered by VPLT creates an area for colleges or universities to showcase what they offer and how they can help students into entering professional circles. Plus, the networking opportunity is not to be missed. For those who’ve completed their education, there is the Career Center. Here you can advertise positions to recruit new talent looking for their break. Visitors get a full overview of what’s available right now and what career opportunities they can take with their background. 

We also have to mention the significance for the content programme, which lines up top experts from all professional backgrounds to share their expertise and educate on the current state of the market. If you want to stay up to date with tech and industry trends as a whole, this is where you need to be. Perhaps the biggest event is the Prolight + Sound Conference, which breaks down the industry sector by sector and is your roadmap to navigate the current landscape. 

Then there is the International Event Safety + Security Conference (I-ESC), which covers all the new security standards for events, and the Manufacturers’ Forum for lectures, live demonstrations, workshops and certification courses.