ProWein

Germany , Düsseldorf

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Coronavirus Event and Venue Setting Update

ProWein 2022 will take place as a live exposition at Messe Düsseldorf between 15.05.2022 and 17.05.2022. The edition has been postponed because of the ongoing pandemic. Organisers have opted for such a decision after extensive consideration. To ensure participant safety, the venue will put in place COVID-19 prevention measures. The strict measures will include several security protocols:

  • The venue will have a strict 3G entry rule. ProWein participants can access the fair after showing one of the following documents:
    1. Negative test results (PCR or rapid antigen) less than 48 hours old;
    2. Vaccination certificates with a second dose administered 14 days after the first;
    3. Proof of recovery between 1 and 6 months old; 
  • To prevent congestions, individual visitor tickets will be available only in digital form. The tickets will remain valid only for the day specified on them. Regular hand sanitation is mandatory for all attendees of the fair. Furthermore, attendants must always maintain a social distance of 1.5 metres. Masks must be worn in all areas of the venue. Permissible masks are a medical, FFP2 or KN95/N95 version. When sneezing or coughing, participants must perform the act in the crook of their arms. This is necessary to avoid airborne infections. 
  • To ensure attendee safety, Messe Düsseldorf will undergo regular and frequent cleaning. Special focus will be placed on high-touch and often-used areas or surfaces. To help with maintaining social distance, the venue will put in place several changes. Among them is the inclusion of separate entrance and exit areas with ample space. Also, the venue will have wider aisles and one-way lanes. Exhibition and conference areas will have new seating configurations. 
  • The corridors, exhibition halls and entrance areas will have floor markings in place. To help with hand sanitation, there will be disinfection dispensers near the entrances. Messe Düsseldorf will have a continuous supply of external air to avoid infections. Also, all entrances and exits with the exclusion of fire escapes will always remain open.

A Brief Overview of Messe Düsseldorf

Messe Düsseldorf is among Düsseldorf’s leading and oldest venues. It is an exhibition centre founded in 1947. It relocated to its present location in 1971. The venue features a total exhibition space of 248,000 m2 and is next to the Düsseldorf Airport. This allows easy access to the site from the airport when using public transport. The venue is among the leading event centres in the world. It hosts 23 world-leading fairs, including ProWein. Messe Düsseldorf receives a total of 1,500,000 visitors per year. 

Industry Relevance

Established in 1994, ProWein is one of the leading trade shows for the wine and spirits industry. This is due to the fair presenting the newest market developments and trends. ProWein is additionally the meeting location for eight related business sectors. These include the wholesale, retail, import/export, catering, trade, services, and hospitality industries. The fair furthermore allows experts to expand their specialist knowledge. ProWein is also a central procurement platform for the attending business sectors. ProWein takes place at Messe Düsseldorf in Germany every year. 

Why Your Visit Is Worth It

ProWein receives over 68,000 participants due to its importance. The 2019 edition of the fair, for example, featured 61,500 trade visitors and 6,900 exhibitors. It receives attendees from a total of 142 countries and eight industries. Countries that visit the fair include: 

  • Mexico
  • Ukraine
  • Venezuela
  • Brazil
  • Thailand
  • Switzerland
  • Turkmenistan
  • UK
  • Bulgaria
  • Peru
  • Romania
  • Belgium
  • Italy
  • Australia
  • Iran
  • Morocco
  • France
  • Syria
  • Sweden
  • Slovakia
  • Bolivia
  • Ethiopia
  • Libya
  • Armenia
  • Turkey
  • Portugal
  • Lebanon
  • Azerbaijan
  • Finland
  • Albania
  • Canada
  • Latvia
  • Namibia
  • Tanzania
  • Greece
  • Japan
  • Estonia
  • Kazakhstan
  • Poland
  • Belarus
  • Montenegro
  • Denmark
  • USA
  • Slovenia
  • New Zealand
  • Czech Republic
  • Chile
  • Germany
  • Uzbekistan
  • Uruguay
  • China
  • Tajikistan
  • India
  • Kenya
  • Netherlands
  • Russia
  • Egypt
  • Argentina
  • Senegal
  • Spain
  • South Africa
  • Austria
  • Hungary
  • Gabon
  • Georgia
  • Taiwan
  • Norway
  • Cyprus
  • Algeria
  • Ecuador
  • Malta
  • Israel

Industries that attend the fair include:

  • Hospitality
  • Trade
  • Wholesale
  • Catering
  • Services
  • Import & Export
  • Viticulture
  • Food and beverage
  • Retail

Who Are You Going to Meet?

ProWein is a high-profile event that attracts a diverse group of professionals. Among them are professionals such as:

  • Wholesalers/distributors/producers of alcoholic beverages
  • Restaurant owners and managers
  • Manager/owners of pubs, taverns, bars, beer halls, speakeasies, cafés, cider houses
  • Microbrewers
  • Retail shop marketing accessory producers/wholesalers/distributors
  • Trade literature providers
  • Wholesale traders
  • Sommeliers
  • Chefs
  • Event planners/organisers
  • Resort managers
  • Hoteliers
  • Pouring aid manufacturers
  • Mixologists
  • Wine Critics
  • Importers and Exporters
  • Retailers
  • Mail-order companies
  • Media representatives
  • Checkout system IT specialists
  • Viticulture specialists

Many leading companies attend ProWein as exhibitors. Among them are Canals Nidal, Cazes, Rontana, Hamecker, Huckleberry Gin and Rigal. Associations and institutions that visit include the Deutsches Weininstitut GmbH (DWI).

Event changes for ProWein 2022

ProWein’s 2022 edition will include several changes. The exhibition grounds where the event will take place will feature three more halls. This will include the total exhibition halls to ten and add more exhibition space. Such a change is needed to follow the latest COVID-19 prevention measures. The special event and zone “same but different” will once again serve as an event highlight. The area will allow producers of craft beer, cider and spirits to present their wares. Also, it will feature a detailed sub-support programme, including various presentations and seminars. The presentations will include topics such as:

  • “Brewer Talk”;
  • “Luxembourg’s Cider Renaissance and Ramborn’s work reviving the Rainforests of Europe”
  • “Craft beer Food pairing” and “Petite beer style knowledge”;

The zone will also contain the Same but different Bar. The Bar will be the serving location for innovative versions of classic cocktails. 

The following hall layout will comprise ProWein 2022:

  • Hall 17: Austria and Greece
  • Hall 16: Italy and Europe
  • Hall 15: Italy
  • Halls 13 and 14: Germany
  • Hall 13: Organic Wines/Packaging
  • Hall 12: Spirits
  • Halls 11 and 12: France
  • Hall 10: Spain
  • Hall 9: New World
  • Hall 7.0: “same but different”

What is Included in the Event Programme?

Attending ProWein allows professionals to complete six important business goals. Among the aims they can achieve are expanding their specialist knowledge or skills. Furthermore, the fair presents the newest trends and enables networking with other professionals. Gaining recognition and closing crucial deals are also among the achievable business goals. The fair also provides an overview of the participating industries.

ProWein offers a comprehensive support program to help professionals in completing business objectives. One of the leading sub-events in the event schedule is the detailed exposition. It is a critical procurement platform for many specialists, such as wholesale traders. This is due to the expo being the central showcase location for over 6500 exhibitors. A diverse range of products is available for examination at the exhibition. Among the displayed wares are retail/gastronomy services, ciders, spirits, beers, and wine. The displays also include bar utensils, pouring aids, beverage packaging and trade literature. Displayed items also feature bottle coolers, refrigerators, wine racks, glasses and other items.

Often, the expo includes special presentation stages. These focus on specific product groups and help professionals find wares with ease. They also help exhibitors to gain recognition. This is due to the areas allowing exhibitors to showcase their latest innovations. Examples of such specialised stages include Organic World, Packaging & Design and Champagne Lounge. The Organic World is a dedicated exhibition section for organic wines. It is the presentation stage of winemakers who specialise in ecological viticulture. Because of the popularity of organic wines, Organic World receives many visitors. This includes experts such as restaurant managers or executive chefs. The zone also acts as the central meeting place for organic grower associations. Such include the Organic Winegrowers New Zealand (OWNZ). The Champagne Lounge found in Hall 12 is another specialised exhibition zone. It is the showcase location of wine producers who focus on champagne and sparkling wines. This includes around 40 leading specialists and companies. As with the Organic World, the Champagne Lounge features a tasting area. This allows attendees to sample the exhibited wines before conducting business. 

Halls 13 and 10 are the hosting location of another main ProWein sub-event — the ProWein Forum. The Forum is the central meeting, networking and learning platform for many specialists. Such include exhibitors such as wine producers and professional associations. The Forum serves as the main learning location due to its diverse range of talks and seminars. During the lectures, professionals can learn about a variety of topics. Such include for instance the latest issues encountered by the wine industry. Each expert talk or seminar features a leading expert as the speaker. This includes distinguished distillers, oenological specialists, sommeliers, and wine producers. Each lecture or talk has a specific name that hints at the topic of discussion. For instance, the ProWein Trend Hour focuses on the latest trends. 

ProWein features many sub-events that allow attendees to expand their expert knowledge. For instance, some masterclasses enable specialists to learn about different subjects. One such example is the “Australian Wine Discovered” educational programme. It features 25 topics presented via editable presentations, maps, videos, and tasting mats. It allows specialists to learn about Australia as a wine-producing country. Another example of such a sub-event is “In Conversation With…”. It is a series of interviews with beverage industry leaders as the speakers. During the interviews, the speakers share personal experiences from their careers. They additionally provide their outlook on leading industry subjects. Professionals can also learn via different seminars about leading wine regions or challenges. An example of such a discourse the “Exporting Wine to the United States”. The seminar addresses the challenge of exporting wine to the USA. 

Many of the sub-events also nurture the development of various skills. Examples include product quality analysis via tasting and others. Masterclasses that encourage such abilities include “How to create the perfect food and wine matches”. During the masterclass, information is provided on how basic food components affect wines. It also provides tips on how to use said knowledge to improve one's wine experience. Such a masterclass can be valuable for professionals, such as restaurant managers. “The Art of Blending” is another example of a masterclass that develops new skills. The workshop allows professionals to learn the art of blending. This includes how to create a Bordeaux Cuvée.

The “Destination WSET Level 4 Diploma in Wines” is also a masterclass that develops new skills. It is one of the workshops and seminars organised by The Wine & Spirit Education Trust (WSET). The Diploma can help participants in developing their analytical tasting skills. The Diploma resembles another WSET workshop — “Assessing spirits quality when tasting blind”. The masterclass provides information on identifying the key characteristics of spirits during tastings. WSET’s seminars and workshops can be of great value to students. This is due to the such lectures allowing them to learn about different education opprtunities. An example of such an event are “Boost your career with WSET education” panel discussions. During the discussions, students can learn information about different professions. These include vocations such as buyer, brand ambassador and wine producer. 

Learning about the latest trends is among the central themes of many sub-events. For instance, it is one of the main goals of the Press Lunch. During the event, leading industry experts discuss the current trends with media representatives. Another event that has such a central theme is the “Consumer Trend Wine Brands: Analyses & News”. The sub-event enables experts to learn about consumer-popular wine brands. This will allow attendees to learn about potential means to expand their portfolios. 

ProWein provides ample opportunities to sample wines and alcoholic beverages. This is due to the tastings permitting attendees to examine the offers before buying. It also allows them to network with the exhibitors. This includes learning about the history behind the produced beverage. Many of the showcasing locations also allow professionals to gain recognition. The tasting areas consist of both specialised zones and individual stands. The specialised zones include dedicated exhibition stages such as Organic World. They also include areas that often serve a dual purpose. 

An example of a dual-purpose tasting area is The Mundus Vini Tasting Area. The Area serves as the showcase location for wines awarded during the latest Mundus Vini. The Mundus Vini is a leading wine industry competition. It lauds high-quality wines, thus recognising the dedicated efforts of wine producers. Mundus Vini takes place once every six months — once in February and once in August. The judging panel comprises leading journalists, oenologists, sommeliers, wine traders and producers. The evaluation takes place via blind tasting rounds. The wines are arranged based on quality, product group, origin, and flavour. Each submission is then sampled by the jury and is rated via a fore-approved 100-point scale. Mundus Vini features three award categories — Grand Gold, Gold, and Silver. Grand Gold is awarded to wines whose evaluation score is between 95 and 100 points. Gold is for submissions with a score between 90 and 95. Silver is given to wines with an evaluation score between 85 and 90 points. 

Among the tasting locations that do not serve a dual purpose is the Best Of Occitanie Sud de France. The specialised zone is a walk-in location that displays the newest Occitanian cuvees. ProWein also features a city-wide sampling sub-event — ProWein goes City. The event allows professionals to visit various wine dealers, restaurants, bars, and hotels. During their visits, they can unwind and try different combinations of wine and food. ProWein’s support programme presents a diverse range of networking opportunities. Examples include the #SunnyLunch by AD'OCC — SUD DE FRANCE. During the event, wine producers gather at the Food Park to dine and discuss different topics. Each food course is accompanied by Occitan wines. The Australian Wine Bar is another networking sub-event of special interest. It allows professionals to network with Australian wine producers.

Often, ProWein’s event schedule includes novel events and zones. An example of such an addition is the trend show “same but different”. This is a specialised show that presents craft cider, spirits, and beer. It is also the location of the same but different BAR. The BAR features leading bartenders showcasing their mixologist skills by presenting novel cocktails. Each cocktail is an avant-garde version of classic cocktails. Such include Cosmopolitan, Manhattan, and others. During the presentations, attendees can learn details about the inspiration behind each drink.

ProWein is a trade fair that can help professionals such as: 

  • Wholesalers/distributors/producers of alcoholic beverages
  • Restaurant owners and managers
  • Manager/owners of pubs, taverns, bars, beer halls, speakeasies, cafés, cider houses
  • Microbrewers
  • Retail shop marketing accessory producers/wholesalers/distributors
  • Trade literature providers
  • Wholesale traders
  • Sommeliers
  • Chefs
  • Event planners/organisers
  • Resort managers
  • Hoteliers
  • Pouring aid manufacturers
  • Mixologists
  • Wine Critics
  • Importers and Exporters
  • Retailers
  • Mail-order companies
  • Media representatives
  • Checkout system IT specialists
  • Viticulture specialists

Your Hotel Accommodation in Düsseldorf

GETA ltd takes charge of your business travel accommodation, so you can save time. All we need to find you the best hotel deals is a price range, hotel type and preferences. We work with all manner of hotels in Düsseldorf, from luxury brands to affordable bed-and-breakfasts. Whether you are travelling with a small or large group, we can book you a hotel for ProWein that minimises expenses and delivers comfort!

Event times and City Logistics

ProWein takes place every year at Messe Düsseldorf in Germany. It is available at the venue for three days, with the visiting hours being between 9 am and 6 pm. The organiser of the fair is Messe Düsseldorf GmbH, alongside partners such as WSET.

Because of its proximity to Düsseldorf airport and the city centre, Messe Düsseldorf is easy to access. For instance, you can reach the venue in 18 minutes when travelling from the airport by metro or bus. Likewise, you can access the site in 25 minutes when travelling from the central station by metro. Travelling from other areas of the city is just as easy due to the extensive public transport links. For example, you can reach the venue in 36 minutes from the Seestern district by bus and metro. Messe Düsseldorf is a venue that is close to several local cities. Among them are Cologne, Mönchengladbach, Neuss, Krefeld, Solingen, and Leverkusen. For instance, from Cologne, the venue can be reached in 60 minutes by car or bus. Likewise, you can access the site in 52 minutes by bus and metro from Mönchengladbach. 

Düsseldorf has ample dining and accommodation options. This includes a broad range of apartments, hostels, guest houses and hotels. These vary from one to five-star locations and are available in all districts of the city. Such include areas such as Seestern, Friedrichstadt, Hafen, and Oberbilk. Dining options within the city include restaurants, bars, bakeries, cafés, and clubs. Cuisines that you can sample in such locations include German, Chinese, or Turkish. 

Past Editions 

2019 Edition

The 2019 edition of ProWein marked the event's 25th anniversary. The rendition attracted 61500 visitors from the retail, catering, and hospitality industries. This surpassed the 2018 edition which featured around 60500 attendees. The support program included a special exhibition zone known as “same but different.” Over 100 craft beer, cider, and spirits producers showcased their products in the zone. 

Past editions

ProWein 2022

15.05.2022 - 17.05.2022

ProWein

Cancelled because of COVID 19

6,900

Total Exhibitors

61,500

Total Visitors

6,872

Total Exhibitors

60,560

Total Visitors

View Nearest

Hotels

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