A Brief Overview of the Royal Highland Show
The Royal Highland Show ranks as one of the most influential shows in the whole of Scotland and certainly is the biggest and most important trade shows in regards to the agricultural industry. The trade show is a must on any farmer’s and player in the industry, because it’s the best way to position products and work on your professional network.
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Why Your Visit Is Worth It
As we’ve mentioned, the Royal Highland Show drives the Scottish agricultural economy and that is no small economic impact. You stand much to gain from showcasing here and we are bringing in all the statistics to show you why:
- 1000+ international exhibitors had their own stand;
- 190,000 visitors made the trip;
- 900 competitions were held;
- 2150 livestock competitors took part;
- 6500 animals in total;
One notable fact is that the Royal Highland Show has been one of the longest-running shows as is in the world, dating back to 1784. Today, the annual event is held every June and the show grounds are still the Royal Highland Centre just outside Edinburgh. The importance of the Royal Highland Show has to do with its importance to the community as it’s one of the biggest and best places for nearby rural communities to meet, and it’s all a fantastic boost in tourism. Let’s shift towards the product lineup. The exhibition area has everything related to agriculture: horticulture, wooden products, plant protection and forestry, household items, outdoor sporting goods, food and beverages, flowers and fertilizers, agricultural machinery and supplies, equine supplies, produce, agricultural implements and tools.
Who Are You Going to Meet
As we’ve already mentioned the Royal Highland Show is open to everybody and the biggest share of foot traffic is generated by families with children and tourists who want to experience the show. But there are also a lot of visitors that come for professional businesses like a farmer who want to compete in animal competitions or make their big purchases. The Royal Highland Show does not just appeal to local manufacturers and retail, but attract other European exhibitors like German sausage and salami makers. The food and drink area is one of the most popular areas of the show. One of the most interesting aspects of the event is that among the businesses with booths are brands and businesses that act as supporters of agriculture like banks.
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