SICUREZZA

Event Update

The 2025 edition of SICUREZZA will be hosted at Fiera Milano between 19.11.2025-21.11.2025. The hosting venue will not have the latest coronavirus safety precautions in place, including the 3G entry policy. This is because Italy has removed its pandemic-related limitations. 

A Brief Overview of SICUREZZA 

SICUREZZA promotes the latest technological innovations and advancements in the security and fire protection industry. The international exhibition has become the beating heart of the industry in Europe and it’s the biggest meeting point for exhibitors and buyers. If you’re looking to launch a new product and make waves, then SICUREZZA is the right place to do so. Each edition is full of unforgettable moments and informative events. SICUREZZA continues to be a point of reference for security and fire operators from all across Europe. 

A lot of time and effort goes into planning a business trip. GETA ltd gets the job done in a day and keeps you firmly on budget. We are a premiere provider of accommodation for trade shows and work with a large network of hotels all over Milan. If you prefer affordable deals, we’ll send low-cost offers your way. Or we can arrange your stay in an upscale hotel. Adapt your hotel reservation for SICUREZZA to your specific needs. You stay within a short distance from Fiera Milano and reach the exhibition centre in minutes. Plus, you’ll have a lot of options when it comes to public transport. 

GETA ltd does much more than booking hotel rooms. We have a broad service portfolio. Turn to us to book airport transfers, build your exhibition booth and provide rent-a-cars. 

Why Your Visit Is Worth It 

SICUREZZA is all about facilitating business between manufacturers and relevant buyers. It’s a busy, dynamic procurement platform with access to major markets in Europe. Everyone cast their eyes towards the future, which makes the exhibition an ideal place to launch products. New releases are an instant hit and you come away with a boost in qualified sales leads. The format creates opportunities to exchange knowledge and form lasting partnerships. You can expect: 

• 380 international exhibitors
• 20,542 international trade visitors from 69 countries
• 20% of all exhibitors are international 

Industry Relevance 

Since its inception in 1982, SICUREZZA has established itself as a pivotal biennial event on the global stage of security and alarm monitoring. Held at Fiera Milano in Milan, this international trade fair stands as a beacon of insight, showcasing the latest strides in security installations, alarm monitoring, and beyond. This B2B event is a true benchmark event for the industry and one of the busiest meeting grounds in all of Europe for professionals in the security sector. 

SICUREZZA serves as a compelling platform for unveiling cutting-edge materials, innovations, and applications within the realm of security. As Italy's premier security event, it illuminates a diverse spectrum of surveillance and security aspects. This gathering is more than a trade fair; it is an informative exposition that catalyses awareness across the security sector. The product portfolio includes every related product group: 

• CCTV, anti-intrusion, access control, passive security
• Fire prevention and extinguishing
• Integrated security system
• Crime prevention and intelligence
• Security for valuables, documents and information
• Cyber security
• Drones 

SICUREZZA and its complement, Smart Building Expo, form a powerful synergy that enriches the event's scope. Together, they delve into the dynamics of networked buildings and smart cities, a critical component of modern urban development. This partnership fuels a specialised audience, fostering a more nuanced dialogue within the broader arena of building automation. 

The event's exhibit floor resonates with a panorama of security solutions, ranging from personal protection devices to fire prevention systems. Through live demonstrations and pavilions, SICUREZZA unveils the next generation of technical innovations and integrated solutions. The exhibition serves as an optimal launch pad for exhibitors to present their latest advancements to invested decision makers and prospective clients. 

SICUREZZA caters not only to seasoned professionals but also extends a welcoming hand to new entrants and startups. Workshops, specialised meetings and insightful discussions open doors to vertical insights, evolving regulations and market trends. This blend of education and innovation is a cornerstone of SICUREZZA's success and growing appeal within the European market. 

Who Are You Going to Meet? 

SICUREZZA showcases the heights of Italian excellence as 80% of all exhibitors are domestic. The percentage of Italian trade visitors is even higher at 91%. Outside of Italy, the fair attracts a great variety of exhibitors and visitors alike from the rest of Europe with the most numbers coming from Southern Europe, the Balkans, and the Mediterranean. Out of the international audience, we are seeing a growing segment from Asia – China, Japan, India, and South Korea. 

When it comes to professional backgrounds, you’ll be able to pitch your products to: 

• Installers (electrical equipment, electronics, safety systems, fire-fighting systems)
• Distributors
• Security managers of companies from different sectors
• System integrators (for industrial automation, for building automation, a / v)
• Supervisory, investigation and surveillance institutes
• Wholesalers Technical design and architecture studios
• Security consulting services Software / IT / networking
• Networking development companies
• Telecommunications companies 

Additional Value of Attending 

The Cyber Security Arena is a dedicated area at SICUREZZA that aims to address all concerns to do with cyber threats and how to best navigate an ever-evolving, and dangerous landscape. The Arena provides a far-reaching vision of future scenarios of cyber security in companies regardless of their industry through a program of in-depth meetings with industry experts and short training sessions with tips and advice that can be immediately implemented. 

The Cyber Security Talks will cover a wide range of topics, including the latest cyber threats and attack vectors, the role of AI and machine learning, the adoption of cloud technology and its impact on cyber security, user identity and access management, and cyber security best practices. 

The Cyber Security Tips sessions will cover more practical topics, such as how to create strong passwords, how to protect your devices from malware, how to spot phishing emails, and how to respond to a cyber attack. 

The Cyber Security Arena is a valuable opportunity for businesses of all sizes to learn about the latest cyber security threats and best practices. It is also a great way to network with other security professionals and stay up-to-date on the latest trends.