Speciality & Fine Food Fair

Event Update

The Speciality & Fine Food Fair 2025 will occur as a live event at Olympia London. The fair will be held between 09.09.2025 and 10.09.2025.

A Brief Overview of Speciality & Fine Food Fair 

Speciality & Fine Food Fair brings the entire artisanal food and luxury foodstuff community into one single place to discuss innovations and industry changes, network and generate revenue from direct sales and qualified leads. The international trade show runs out of the Olympia London exhibition centre and combines the very best brands in the industry. Couple the business aspects of the show with its extensive educational programme, and Speciality & Fine Food Fair is where you need to be to keep your finger on the industry’s pulse. 

GETA ltd books hotels close to Olympia London at exceptional prices. You benefit both from a preferential rate and a great location that’s well connected to public transport. You can reach the exhibition centre in minutes. The upcoming edition of Speciality & Fine Food Fair in 2023 is set to attract thousands of visitors, so it’s best to start planning your trip today! Our team works fast to send you a list with hotel offers. One consultation is all it takes to have your online hotel booking for the Speciality & Fine Food Fair. GETA ltd has cultivated a rich database of venues in London at every price point and provides assistance every step of the way from airport transfers to hiring a team to build your exhibition booth. 

Why Your Visit Is Worth It 

It’s a smart investment to buy tickets to the Speciality & Fine Food Fair. You’re in the perfect place to build professional relationships and create brand awareness on an international level. There’s a lot to gain through your attendance, least of all a lot of qualified leads and direct orders. Not fully convinced? Here are the numbers: 

• 10,000+ international industry visitors;
• 700+ international producers and suppliers;
• 200+ new products in the discovery zone;
• 50 knowledge sessions 

Industry Relevance 

Speciality & Fine Food Fair has presented the most exciting flavours and specialty food brands for the past two decades. Based in Olympia London, the international trade show debuted in 2000 and has been a major success ever since. Today, Speciality & Fine Food Fair is the centre for the luxury foodstuff and artisanal goods in the UK with strong connections to the rest of the world. 

We can’t overstate the event’s importance given the rise in interest for specialty foods and delicatessens of 16.3%. Speciality & Fine Food Fair certainly embraces the entire wealth of products available in the sector from cakes, chocolates and spices to cheeses, meat products and wines. The Discovery Zone brims with innovative products. 

Who Are You Going to Meet? 

Exhibitors are producers and suppliers of artisanal goods from all over the world, while the trade visitors that frequent Speciality & Fine Food Fair vary significantly – retailers, buyers, independent business owners, delicatessens, hoteliers, restaurateurs, importers, distributors and wholesalers to source, chefs. Geographically, we’re talking a heavy focus on Europe with Greece, Spain, Italy, Serbia, Belgium, France, Netherlands and Portugal being featured. 

There are also entries from the Americas, Asia and Africa – Mexico, South Korea, Zimbabwe and South Africa. LA Maison Wellness, Planet Organic, Tastehead, Garsons Farm Shop, Harrods, Summerdown Mint and Strathspey are some of the brands at the trade show. 

Additional Value of Attending 

The Start-Up Village at the Speciality & Fine Food Fair serves as the ultimate platform for new and innovative suppliers looking to make their mark in the fine food and drink industry. Consumer tastes have changed significantly over the last two decades as consumers have become a lot more adventurous. This is the perfect opportunity for experimentation. This dedicated area is a magnet for buyers seeking fresh and exciting brands that are revolutionising the market. If you’re just now breaking into the market and have a product that’s going to change everything, this area is your ticket to gain necessary visibility, connect with key trade buyers, and forge valuable relationships. 

The Start-Up Village is specifically designed for brands that are two years or younger, offering limited availability. You need to be quick to reserve your sport as many companies fight for the chance. The stands in this area have consistently sold out in record time at previous editions of the fair. 

In conjunction with the Start-Up Village, the Speciality & Fine Food Fair also features The Drinks Cabinet, a showcase of the finest offerings from the thriving drinks industry. Launched in 2018, The Drinks Cabinet has gained immense popularity and continues to flourish due to its reliability to reflect the dynamic nature of the market and give buyers a bird’s eye view of the landscape. 

The partnership with Mixology School adds another exciting dimension to The Drinks Cabinet as exhibitors’ products have the chance to be the star participants of demonstrations and tastings at the Inspiration Bar. It’s a unique way for exhibitors to dazzle their target audience and generate additional sales leads. As the demand for new and inspiring drinks continues to rise, The Drinks Cabinet provides an ideal platform for brands to gain exposure and connect with buyers. By securing your place in this vibrant section of the fair, you can position your brand in front of a targeted audience eager for fresh drink ideas and trends. 

Another opportunity for exhibitors to shine and step into the spotlight is to sign up for the Pitch Live event, which made its return to the Speciality & Fine Food Fair in 2022. Virgin StartUp steps up as the sponsor for this incredible opportunity for exhibitors to pitch their product live to some of the industry's top buyers. It’s a highly competitive event that screens through hundreds of entries down to three finalists. Even getting to the finalist stage is sure to result in greater visibility. The three finalists step onto the Food For Thought Stage to deliver a Dragons' Den style pitch to the panel of experts. The winner walks away with 6 months of mentoring with an industry leader, free access to the 3 masterclasses courtesy of Virgin StartUp, a free stand for the next Speciality & Fine Food Fair edition and an exclusive Marketing & PR package.