TOP DRAWER

Event Update

TOP DRAWER 2025 Winter Edition will be held as a face-to-face exhibition between 12.01.2025 and 14.01.2025. The trade fair will take place at Olympia London in the United Kingdom.

A Brief Overview of Top Drawer 

Often marketed as led by design only, Top Drawer has positioned itself as a consistent source of new voices, cutting-edge trends as they form and quality work. One of the fair’s major strengths is the act of curation that adds cohesion and opens up a dialogue across all product groups shown on the floor. Top Drawer extends its product portfolio to a variety of interior design products, food products, retail concepts, eco-friendly products and fashion. 

Are you heading to Top Drawer? Book hotel accommodation as early as possible to beat the crowd to the best hotel rates in London. GETA Ltd takes over planning your trip and carefully manages every detail so that you have a successful outing. You can choose from hotels and guest houses at every price point and location in London, whether this means an economy room or a luxury suite. We’re comfortable working with large groups of over twenty people. You’re sure to have a great stay in a hotel close to Olympia London. 

GETA Ltd is here to help you out with anything else you might need during your trip from airport transfers to booking meeting facilities with A/V equipment. 

Why Your Visit Is Worth It 

No matter where on the product spectrum you find yourself, Top Drawer is a smart investment in the longevity of your own brand. As a marketplace, Top Drawer exceeds in introducing exhibitors with relevant buyers and presents them with opportunities to expand their client list. See what you’re working with: 

• 1500+ international brands exhibit
• 21,000+ international trade visitors arrive;
• 100+ countries represented;
• 26,922 sq. m. of exhibition space in use;
• 72,000+ social media followers; 

Industry Relevance 

Top Drawer is always chasing new voices and fresh ideas, which is why the trade fair occurs two times – one in January and one in September. This way organisers manage to capture the best of every season to come and showcase it in the ultra-modern Olympia London exhibition centre. Top Drawer has over 30 years in history and during this time span has significantly expanded its main focus. Today buyers have 11 thematic sectors to explore and they are Home, Hospitality, Gift, Pulse, Spotted, Greetings & Stationery, Fashion, Craft, Play, Food Emporium and Retail Clinics. But there is more to Top Drawer than product collections. Visitors can immerse themselves into programming items like Curated for Your and Beautifully Presented. 

Who Are You Going to Meet? 

Top Drawer admits only industry professionals so there are a lot of designers, product designers, retailers, and contract buyers who attend the functions. There are major companies who make it a point to attend in the role of buyers – Laura Ashley, MoMA, Waitrose, The National Galley, V&A, Lakeland, Amazon, Amara, The Conran Shop and so many more. 

In terms of nationality, visitors are predominantly from the UK, as this is the fair for home design, décor and gifts no one dares to miss. Following the UK, there’s a lot of representation of European markets like France, Italy, Germany, and Switzerland. Casting the net further, there are visitors from as far as China, USA, and Australia. 

Additional Value of Attending 

The purpose of Top Drawer is to always stay on the cusp of new visions, new esthetics and new horizons so it makes complete sense for the trade fair to enter a partnership with The Better Trends Company. This collaboration will introduce three specially curated trends, offering the buying community and attending brands expert, tangible, and adaptable trend advice. 

The Better Trends Company stands out as a trend and design agency with a unique approach. Their focus is on empowering small and medium-sized businesses by providing accessible trend reports, consultancy and design strategy services. Recognizing the challenges that accompany accessing and utilising trend and design resources, their mission is to support businesses in making confident and informed design decisions. 

A core value of The Better Trends Company is the emphasis on responsible and ethical trends and design directions. The company strives to promote sustainable values, community engagement and inclusive retail. The ultimate aim is to create better futures for both people and the planet. It’s through his unique lens that attendees can see the three emerging trends for the year ahead: 

• TREND ONE | MODERN PSYCHEDELIC | 2023: 

In response to the concept of Permacrisis being named Word of the Year, this trend offers a defiant and joyful approach. Consumers are seeking to embrace nostalgic and creative outlets through vibrant colours and bold patterns. The trend features fluid prints combined with hypnotic structured patterns, injecting much-needed moments of design joy. 

• TREND TWO | RHYTHMIC FORM | 2023: 

This trend showcases simplicity in shapes. Repetition and texture work to create a meditative space. The style exudes authenticity and artistry, featuring muted earth tones and natural materials that contribute to its serene ambiance. 

• TREND THREE | DREAMWAVE | 2024 Teaser: 

As the world grows increasingly peculiar, this trend takes psychedelic influences to new heights. Designers are exploring the boundaries between realities and fantasies, nostalgia and the future. Dreamlike movements, layered colours, and morphing shapes come together to create a hypnotic and surreal aesthetic, offering a glimpse into the evolving trends of 2024. 

With this partnership, Top Drawer and The Better Trends Company aim to equip businesses with knowledge and inspiration needed to make informed design choices. By incorporating responsible and ethical practices, they are committed to shaping a better future for the industry and the world at large. 

That’s only one of the information-oriented benefits to attending Top Drawer. Organisers line up exciting talent and experts working in the industry today to add their perspective and knowledge to the mega trends shaping the market today. There’s RETAILFEST with a series of talks aimed at business owners to help them understand what makes their business unique. REVEAL SKILLS STUDIO is the other major supporting event where attendees can sign up for intimate workshops that cover everything - Visual Merchandising, Product Photography, International Export and PR and Social Media.