A Brief Overview of Top Drawer
Often marketed as led by design only, Top Drawer has positioned itself as a consistent source of new voices, cutting-edge trends as they form and quality work. One of the fair’s major strengths is the act of curation that adds cohesion and opens up a dialogue across all product groups shown on the floor. Top Drawer extends its product portfolio to a variety of interior design products, food products, retail concepts, eco-friendly products and fashion.
The key to success as an exhibitor at Top Drawer is to carefully manage every detail of your trip and this includes where you stay. GETA ltd takes over the lengthy process of hotel research and completes your hotel booking online for Top Drawer in a manner of hours. You can choose from hotels and guesthouses at every price point and location in London, whether this means a room in walking distance from the show grounds or a room close to public transport.
Why Your Visit Is Worth It
No matter where on the product spectrum you find yourself, Top Drawer is a smart investment in the longevity of your own brand. As a marketplace, Top Drawer exceeds in introducing exhibitors with relevant buyers and presents them opportunities to expand their client list. See what you’re working with:
- 1500+ international brands exhibit;
- 21,000+ international trade visitors arrive;
- 100+ countries represented;
- 26,922 sq. m. of exhibition space in use;
- 72,000+ social media followers;
Top Drawer is always chasing new voices and fresh ideas, which is why the trade fair occurs two times – one in January and one in September. This way organisers manage to capture the best of every season to come and showcase it in the ultra-modern Olympia London exhibition centre. Top Drawer has over 30 years in history and during this time span has significantly expanded its main focus. Today buyers have 11 thematic sectors to explore and they are Home, Hospitality, Gift, Pulse, Spotted, Greetings & Stationery, Fashion, Craft, Play, Food Emporium and Retail Clinics. But there is more to Top Drawer than product collections. Visitors can immerse themselves into programming items like Curated for Your and Beautifully Presented.
Who Are You Going to Meet?
Top Drawer admits only industry professionals so there are a lot of designers, product designers, retailers and contract buyers who attend the functions. There are major companies who make it a point to attend in the role of buyers – Laura Ashley, MoMA, Waitrose, The National Galley, V&A, Lakeland, Amazon, Amara, The Conran Shop and so many more. In terms of nationality, visitors are predominantly from the UK as this is the event for home design, décor and gifts no one dares to miss. Following the UK, there’s a lot of representation of European markets like France, Italy, Germany and Switzerland. Casting the net further, there are visitors from as far as China, USA and Australia.