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A Brief Overview of TUTTOFOOD

Milan, Italy hosts one of the most influential trade shows targeting the food industry in Italy – the famous TUTTOFOOD, which opens the borders of Italian food manufacturers and is a place where you’re able to generate sales leads at an impressive rate. The international trade show is biennial and usually is organised at the end of May, where trade visitors survey the full breadth of the value chain from pasta to organic food.

Exhibitors need plan their visit carefully and book hotels near Fiera Milano. GETA ltd helps you achieve this goal and do it without spending a small fortune at the same time. You’re able to make hotel reservations in the whole of Milan within your preferred price range. We employ a database with hotels, hostels and serviced apartments in key locations across the entire price spectrum. You give us a budget and we’ll deliver custom-tailored hotel offers the next day.

Why Your Visit Is Worth It

There’s one goal for exhibitors – sell products. TUTTOFOOD is designed with buyers in mind so you’re able to establish contacts and network with the senior executives and professionals who’ve real purchasing power. The numbers are very much in your favor:

  • 82,551 international trade visitors;
  • 3,079 Italian and international brands;
  • 143 countries represented;
  • 1,414 accredited journalists and 325 bloggers were present;
  • 250 side events took place ranging in topics - blockchain, retail and food intelligence.

Industry Relevance

TUTTOFOOD is a trade show to keep a close eye on, because it’s only on its seventh edition and has registered such massive numbers. The inaugural edition was first held in 2007 and has been a surefire hit since the beginning. Its influence is particularly felt considering it’s held only once per two years. We also want to emphasise on the support TUTTOFOOD receives from the government of Italy as Prime Minister Giuseppe Conte and the Minister of Agriculture, Food, Forestry and Tourism Gian Marco Centinaio were both official guests last edition. Part of the reason why Fiera Milano is filled with so many visitors again and again is due to the full product overview, which features every food category - organic food, coffee, fruit and vegetables, bread and pasta, frozen foods, meat and milk products, diet food and sauces.

Who Are You Going to Meet?

TUTTOFOOD is still going and still opening itself to outside brands, which is why 84% of brands and 77% of all trade visitors are still Italian nationals rather than foreigners, but that is improving consistently. Just last edition saw new participation from regions like the Middle East and Central America, for instance. In terms of who visits, the answer is complicated. You have a great variety of professional backgrounds in attendance. Italian importers of foreign products, foreign importers of Italian products, buyers for national and international large-scale retail along small and medium retail chains, Ho.Re.Ca representatives, buyers for catering chains, restaurant, hotel, bar, canteen and wine shop managers, wholesalers and distributors, travel catering buyers, shopping centre buyers, specialty food shop buyers, distribution platform managers. The list goes on.

Past editions


08.05.2017 - 11.05.2017



Total Exhibitors


Total Visitors

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