Upcoming Trade Shows Bologna, Italy for Consumer Goods

Marca forms the focal point of the consumer goods industry in Bologna. The annual trade received a massive boom in attention, attendance and media coverage during its 20th edition in January 2023 – a resounding success on all accounts. Today, the trade fair has entered into a brand new era and upcoming editions promise to be larger and more dynamic than ever before with seven halls dedicated to hosting a plethora of companies across a sprawling 25,000 square meters of exhibition space. The scale of the 2024 edition marks a significant 20% increase from the previous year; a clear sign of Marca’s growing influence and importance in the consumer goods landscape. You’re getting a first-row seat to the hottest trends to emerge. One of the most notable trends driving the growth of Marca is the increasing prominence of private label products. According to data from Circana, the Marca reported a staggering 16.7% growth in the value of private label products in September 2023. This surge propelled private label products to capture 22.1 quota points, marking a notable increase of 1.3 points compared to the same period in 2022. Additionally, the volume of private label products saw a significant uptick of 4.1%, further solidifying their foothold in the Italian market. This upward trajectory reflects consumers’ growing confidence in the quality and value offered by private label offerings, signaling their integral role in the country's economy amidst prevailing uncertainties. As Marca’s stature continues to soar, so does its appeal to international buyers. With strategic promotional efforts spearheaded by BolognaFiere and the collaboration of ICE-Agenzia, the event is set to attract buyers from a diverse array of countries spanning continents. Already confirmed are buyers hailing from Argentina to Hungary, demonstrating the global reach of Marca as a sales platform for fostering international trade relations.