Upcoming Trade Shows Rimini, Italy for Sports & Fitness

Rimini might be best associated with resorts and leisure, but every year it’s the sports and fitness industry that wins big in this seaside town. RiminiWellness commands international attention and when its doors open, you can rest assured that the biggest global brands will be attending. The latest edition of the show cast its eyes to the domestic sports market and gave visitors tremendous insights. The sector generated over €24 billion and sport is being recognized for its social value as a way to foster community, inclusion, and participation. Italy boasts a deeply embedded and diverse sports culture as reflected by the 112,000 amateur sports organizations operating today. Fitness and gymnastics top the list of popular non-competitive activities, closely followed by football, dance, athletics, and cycling. Yet, while participation has grown, the country still ways to go to reach the most optimal level of exercise. The Valore Sport 2025 Observatory revealed that over 80% of adults and more than 90% of children in Italy fall short of WHO-recommended activity levels. Despite these challenges, long-term data shows progress: since 2001, the number of completely inactive individuals has dropped by 7%, and consistent sports participation has risen by more than 9%. In this context, RiminiWellness becomes critical to the mission of making fitness inclusive and engaging, particularly for underrepresented groups such as seniors, women, and residents of southern and rural regions. Its secondary goal is to drive economic growth in the sports and fitness industry. Rimini’s local economy directly benefits from the show! A major theme at this year’s event is technology’s growing role in everyday training. Italians are increasingly relying on fitness apps, wearables, and digital platforms to monitor health, enhance workouts, and stay accountable. One in three gym-goers now works with a personal trainer, and nearly half of participants train at least three times per week.