Upcoming Trade Shows in Switzerland for Embedded Systems

Switzerland has taken advantage of its strength within the financing industry to seek innovation in another avenue – embedded finance. While Switzerland’s embedded systems industry progresses in value, embedded finance is where the country can quickly assert its dominance. The integration of financial services into everyday platforms is reshaping the industry as consumers can trust that their transactions are safe and benefit from tailored financial products. One of the most notable trends is the growing integration of tailored insurance products within specific workflows, such as travel insurance offered directly within travel booking platforms. In October 2023, additiv, a global leader in embedded finance, announced its support for Coop's launch of Coop Finance+, a comprehensive new app for integrated financial services. At launch, Coop Finance+ offers a range of banking products and individual pension solutions, with plans for further expansion. These services are powered by Hypothekarbank Lenzburg for banking, and Vanguard, OLZ, Liberty Vorsorge, and Glarner Kantonalbank for pensions. Open banking regulations in Switzerland are advancing secure data sharing between financial institutions and third-party providers. This regulatory framework is essential for the development of innovative embedded finance solutions. Open banking enables consumers to benefit from personalized financial services, as data can be seamlessly integrated and utilized across different platforms. Artificial intelligence (AI) and machine learning (ML) are deeply transformative forces within the embedded finance sector. The applications for these technologies are broad and cover everything from detecting fraud and assessing risk all the way to recommending financial products. The adoption of AI and ML enhances the accuracy and efficiency of financial services as they provide users with highly tailored and secure financial solutions. The Swiss fintech sector possesses a thriving ecosystem of over 500 active companies at the end of Q1 2024.