Upcoming Trade Shows in Switzerland for Clocks

Switzerland is home to one of the world's most prestigious industries: watchmaking. For centuries, Swiss watches have epitomized luxury, craftsmanship and innovation. One can always count on a Swiss watch to tell the correct time no matter the condition it’s in. It’s this reputation for reliable performance that has elevated the clocks and watchmaking industry into one of the main pillars of the Swiss economy, contributing approximately 4% to Switzerland’s GDP. In 2022, this industry boasted a worth of over CHF 24 billion, making it Switzerland's third-largest exporter. Its influence extends far beyond Swiss borders as half of the 16 million Swiss watches exported annually find their way to the rest of Europe, Asia and the US. Wristwatches, with an average cost exceeding USD 1,500 per item, sell incredibly well. Notably, watches priced over USD 3,000 command the largest share of exports. While the US and China remain key markets, industry executives are eyeing India as a promising market with exponential growth potential. With sales in India surging by 18% in the first eight months of 2023, experts predict its rise into the top ten Swiss export markets within a decade. The Swiss watchmaking industry's journey has been one of resilience and innovation. Originating in the mid-16th century amidst the Reformation in Geneva, watchmaking flourished as goldsmiths and jewellers redirected their talents. Pioneering advancements, such as the production of the first wristwatch in 1926 and subsequent innovations like quartz and waterproof timepieces, solidified Switzerland’s dominance in the global market. The 1970s and 1980s brought stiff competition in the face of battery-operated wristwatches as well as Japanese timepieces, which challenged the Swiss watchmaking industry. However, that proved to be a momentary setback as the sector rebounded over a period of consolidation and strategic adaptation, and confirmed its leadership position.