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Upcoming Trade Shows London, UK for Baby, Kids & Maternity
the TOY FAIR 2025, London, UK
21 - 23 Jan 2025
The baby, kids and maternity industry in London are heavily popularity by innovative startups that take it upon themselves to revolutionize the market by offering solutions that prioritize health, convenience and development for children, especially infants and toddlers. Parents are spoiled for choice when it comes to nutrition, care, learning and sleep.
SleepaSloth stands out as a unique and highly adaptable baby sleep aid, which will make sleep routines simpler and easier. Parents gain unprecedented control over their child’s sleep environment. With a user-friendly mobile app, parents can remotely customize soundscapes from an extensive library or record their own soothing sounds. This flexibility caters to the diverse needs of parents and promotes better sleep for both baby and caregiver. As the UK's first baby food subscription service, Little Tummy prioritizes freshness and nutrition. Utilizing High-Pressure-Processing (HPP), their products retain vital vitamins and micronutrients, offering babies a healthy and flavorful alternative to traditional heat-treated options. Developed by pediatrician Dr. Sophie Niedermaier-Patramani, Little Tummy’s recipes align with current research to support optimal development in the crucial first year of life.
BabyMono merges neuroscience with design to create innovative baby products that stimulate cognitive development while appealing to design-conscious parents. Their flagship product, MonoMobile, is a minimalist mobile designed to stimulate the primary visual cortex with black and white patterns. By integrating science and aesthetics, BabyMono offers both developmental benefits for babies and stylish accessories for modern parents. Meanwhile, Oscar & Owl introduces a new level of trust and convenience to childcare with its social recommendation babysitting booking service. The platform connects parents to trusted local babysitters through peer-to-peer recommendations, which makes finding childcare accessible. Parents can view sitters’ profiles, availability and reviews from their own social networks, ensuring a safe and reliable childcare experience.
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