Upcoming Trade Shows London, UK for Fashion

London’s reputation as a fashion capital is well-established and the city is working to cultivate a reputation as a global leader in fashion technology. And for good reason, London already has an industrious fashion industry, a robust technology ecosystem and growing investments, which are already attracting innovators who are transforming the way we experience and interact with fashion. One of the key trends driving fashion technology in London is the adoption of immersive technologies such as augmented reality (AR) and virtual reality (VR). These technologies are being used to create new and engaging ways for consumers to interact with fashion products from virtual fitting rooms to immersive brand experiences. M-XR, a London-based company, is using AR to create lifelike 3D models of luxury handbags, allowing users to try on different styles and customize their accessories. Drest, the world's first luxury fashion styling mobile game, is using VR to create an immersive fashion experience that lets users play with different outfits and create their own virtual looks. In addition to immersive technologies, London is also home to a growing number of companies developing AI-powered solutions for the fashion industry. These AI tools are being used to optimize supply chains, personalize shopping experiences and even create new designs. For example, London-based startup DeepFashion is using AI to analyze millions of fashion images to identify trends and patterns, helping brands develop new collections that resonate with consumers. The investment landscape for fashion technology in London is also thriving, with new VCs and investment firms specifically dedicated to supporting startups in this area. As a result, London is emerging as a hub for fashion technology innovation. This, of course, naturally builds on top of the headlines made by London designers as well as the major fashion events taking place in the city, biggest of which is London Fashion Week.