A Brief Overview of PLMA
PLMA has a long track record as a successful cross-border platform for the private label sector in Europe. It’s been going strong for nearly forty years and as a result has managed to generate an off-shoot event – PLMA Chicago, which is oriented towards the USA and Canada. PLMA covers the full spectrum of food and non-food private label products and fosters partnerships between manufacturers and retailers.
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Why Your Visit Is Worth It
Booking a stand at PLMA is an investment with an immediate return. The chief objective of the show is to introduce supply to demand and exhibitors are able to meet potential buyers from a lot of different parts of the market and a lot of different countries.
- 2700+ international exhibitors showcase
- 15,000+ international trade visitors attend
- 15 exhibition halls and a total of 42,000 sq. m. exhibition area
- 60+ national pavilions
PLMA arrives at Amsterdam RAI every single year within May and presents visitors with the best private label products within Europe and beyond. The national pavilions extend to the entirety of the European Union and also branches out to Asia and South America.
PLMA has been running since 1986 and as a result is a stable source of sales leads and industry contacts. The trade show is trusted and that gives you access to big retailers. The product portfolio incorporates the full value chain – snacks, beverages, fruits and vegetables, dry and canned goods, frozen food and ready-to-eat products, health and beauty, household and kitchen, DIY, paper and plastics, electronics, personal hygiene, leisure and gardening.
Who Are You Going to Meet?
We’ve already touched on the geography a little bit, so let’s run with that. Countries that feature during PLMA include France, Germany, Belgium, Spain, Italy, Belarus, Bulgaria, Indonesia, Romania, Brazil, Sweden, Poland and the list goes on. Embracing a multi-cultural approach is also a part of the programming.
The seminar programme has presentations translated into English, French, German, Italian and Spanish. Trends and innovations worth following are all given their due attention during the Executive Education Classes. The audience consists of representatives of the retail sector and buyers include discounters, department stores, hypermarkets, supermarkets, specialty stores and drug stores. Exhibitors fall broadly into the category of manufacturers and packagers.
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