Upcoming Trade Shows Bern, Switzerland for Home & Lifestyle

Bern’s home and lifestyle industry remains at the cusp of technological innovations and supports a dynamic ecosystem of innovative retail concept stores and high-profile trade fairs serving the sector. Central to this evolution is ORNARIS. Held twice a year in February and August, ORNARIS is the place for exhibitors to showcase the latest trends, innovations, and a wide array of products across categories ranging from home décor to personal care and gift giving. ORNARIS attracts both Swiss and international exhibitors. The event’s reputation as a hub of new ideas and designs for the living, décor, and accessories sectors underscores its importance as a meeting place for professionals and a launch pad for fresh concepts. ORNARIS is also a source of continuous education and knowledge for retailers and brands alike. The most recent edition shone the spotlight on AI’s potential to revolutionize how retailers engage with customers. With the hype surrounding ChatGPT and similar technologies, AI has become a significant phenomenon in the retail trade. AI aims to imbue computer systems with human-like intelligence that can learn and develop, creating a balancing act between utilizing technology to enhance customer service and maintaining the personal touch that defines successful retail. Retailers can leverage AI to support customer relationship management by recognizing patterns in data sets and predicting customer behavior. Personalized recommendations, driven by sentiment analysis, enable retailers to capture and address the emotions customers associate with a store or product. This capability is valuable in e-commerce, where AI can generate personalized offers and product suggestions, manage inventory, and facilitate proactive communication with prospective customers. But AI is not the only innovation. Bern has been swept by a wave of concept stores that are leading the charge, offering carefully curated selections that blend lifestyle products, fashion, art, and sometimes gastronomy.