Upcoming Trade Shows Amsterdam, Netherlands for Marketing

Amsterdam’s marketing industry continues to attract global brands and innovative startups alike. As the city remains a preferred base for international business, agencies like UP THERE, EVERYWHERE and Yellow Cat Five are setting trends in how small to mid-sized firms engage clients in an increasingly digital-first world. Founded in 2011, UP THERE, EVERYWHERE has become a transatlantic branding powerhouse with offices in Amsterdam and New York. The agency is known for its expertise in brand positioning, marketing strategy, and content marketing. One of its standout projects was a brand overhaul for Axelos, an education management firm focused on digital transformation. UP THERE, EVERYWHERE handled all aspects of the rebrand. The senior brand manager at Axelos praised the agency for reinvigorating the brand, which has since seen improved market performance and engagement. Yellow Cat Five, a more recent addition to Amsterdam’s marketing industry, has quickly gained recognition for its targeted campaigns and creative strategies, primarily catering to small to mid-market clients. Founded in 2019, the agency has worked on diverse projects ranging from public awareness campaigns to digital branding for startups. Yellow Cat Five’s compact team played a pivotal role in the Land Rights Now campaign, a global initiative raising awareness of Indigenous land rights and their connection to pandemic prevention. The agency created a visual identity, tagline, and social media content. In addition to cause-driven work, Yellow Cat Five has proven adept at launching brands in the business sector. Tarmac Technologies, a consulting startup, approached Yellow Cat Five for a complete branding and website launch. By focusing on clear design direction and user-friendly interface, the agency helped Tarmac refine its market presence and brand identity. Another project with an airline software company further demonstrated Yellow Cat Five’s commitment to client-centric design. Their collaborative approach, led by the agency’s CEO and creative directors. Amsterdam’s vibrant marketing industry benefits from agencies that prioritise agility and creativity, catering to both domestic and international brands seeking unique, purpose-driven approaches. With a high concentration of digital and creative talent, Amsterdam is primed to continue its role as a leader in global marketing trends. The work of agencies like UP THERE, EVERYWHERE and Yellow Cat Five exemplifies the city’s potential, where boutique firms offer specialised services that drive brand engagement, digital transformation, and innovative market strategies.