Upcoming Trade Shows Amsterdam, Netherlands for Catering

Amsterdam’s catering is undergoing a big technological overhaul thanks to TAPP, an Amsterdam-based company, which has unveiled its latest product aimed at empowering catering entrepreneurs with data-driven insights to enhance their businesses. The innovative platform, announced in 2023, marks a significant shift in the Dutch hospitality sector, which has traditionally relied on the long experience and intuition of entrepreneurs. TAPP’s new offering introduces a data-driven approach that promises to revolutionize how catering professionals strategize and optimize their operations. At the core of TAPP's platform lies a collaboration with Microsoft, which leverages cutting-edge technology to analyze sales data from thousands of catering establishments across the Netherlands. This wealth of information provides invaluable insights into market trends, product performance and pricing strategies. By comparing individual business performances with industry benchmarks, TAPP’s platform delivers bite-sized suggestions tailored to each entrepreneur's specific needs. These insights range from optimizing product offerings and pricing structures to identifying profitable trends and potential menu additions. Frans van Hoogstraten, Co-founder of TAPP, is confident that the introduction of this platform will introduce a paradigm shift in the catering industry. Entrepreneurs will benefit from actionable insights, which will better inform decision making and sharpen their competitive edge. Since its inception in 2015, TAPP has been at the forefront of driving innovation in catering performance enhancement. Initially launching a consumer app for payments, the company expanded its offerings to include digital platforms tailored specifically for catering professionals. The platform has been off to a great start as over 3400 catering businesses in the Netherlands have signed up, and interest is growing across the country. As the catering industry embraces the digital revolution, TAPP’s pioneering platform is poised to redefine how entrepreneurs navigate challenges, seize opportunities and unlock their full potential in Amsterdam's dynamic culinary landscape.