Upcoming Trade Shows Milan, Italy for Eyewear

Milan has a robust eyewear industry with several legacy brands and startups working to change the look and feel of the eyewear design. Gast, an independent eyewear label works alongside Italy's six-generational company Mazzuchelli. Gast’s designs undergo a meticulous process that involves more than fifty steps from start to finish. This collaboration with expert artisans ensures that each pair of sunglasses meets the highest standards of craftsmanship while being offered at anti-industry prices. Inspired by the colors and spirit of Milan, Gast’s limited-edition collections showcase the city’s unique aesthetic. Founded in 2007 by Daniel Beckerman, Retrosuperfuture emerged as a response to the lack of daring and unpredictable designs in the sunglass industry. Beckerman sought to create a collection that mirrored the edginess of street-style fashion while maintaining the high standards of Italian craftsmanship. Today, Retrosuperfuture's frames are not only affordable but have also caught the attention of A-list celebrities like Rihanna. The brand's collaborations with names such as Marni and Diesel further cement its status as a trendsetter in the eyewear market. Epos Milano represents the pinnacle of Italian eyewear craftsmanship. Each piece in their unisex optical frame collection is handmade from high-quality acetate, which is known for its durability and pleasing look. Their latest collection features enhanced hinges for added reliability, a subtly coated logo in enamel, and sophisticated embossed milling on the front, all of which contribute to its unparalleled aesthetic refinement. Produced entirely in Italy, in the artisan workshops of Valdobbiadene in Veneto, Epos Milano’s designs demonstrate tradition augmented by innovation can look like. Quality is present in every detail, from the design phase to the four-day carving, smoothing, and polishing process that ensures exceptional quality and a distinctive vintage style.