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Upcoming Trade Shows Anaheim, USA for Food & Drink
Natural Products Expo West 2025, Anaheim, USA
4 - 7 Mar 2025
Anaheim has always been a crucial player in the wider food processing industry in California and now it’s ready to open a new chapter in its food and drinks industry. In 2023, Firmenich, a global leader in flavors and fragrances, unveiled its brand-new Taste & Beyond Pilot Plant in the city, which will bring in more business in the following years. This state-of-the-art facility accelerates innovation in food processing with a focus on health and sustainability. Think lightning-fast product development. This pilot plant allows Firmenich to develop multiple prototypes and create small-batch samples in record time simultaneously, which ushers in a whole new era of efficiency. Whether it's plant-based burgers that sizzle, dairy-free desserts that delight, or healthy beverages, the company is able to explore all avenues in an efficient manner that’s also not resource intensive.
Anaheim makes a perfect choice for the plant, because the State of California has always been on the forefront of industrial innovation, especially in the food and drinks industry. This new facility puts Firmenich at the heart of the action as it allows the company to collaborate with local startups and create groundbreaking products together. A statement from Firmenich confirms as much by claiming that the West Coast Pilot Plant has been conceived with collaboration in mind. The company seeks to establish itself as a trusted partner for entrepreneurs working in food and drink.
Sustainability is a big topic in the conversation. Firmenich has the dedicated resources to help brands develop healthier options that are eco-friendly. Through the pilot plant, they can test and refine sustainable ingredients and production processes that strike the perfect balance between quality, taste and sustainability. Anaheim might be known for its theme parks, but with this new innovation hub, it's on the fast track to becoming a key player in the food sector!
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