Upcoming Trade Shows Shanghai, China for Food & Drink

By virtue of being one of the most populated urban areas in China (we’re talking a population of over 24 million), Shanghai has cultivated a unique culinary scene and a food and drinks industry that’s a dominant force on a global scale. In Shanghai, tradition and modernity coexist and form a unique approach. For international food and drinks brands, understanding and tapping into Shanghai’s dynamic culinary landscape should be a strategic move. In recent years, Shanghai’s culinary scene has experienced a surge in international flavors as there was a 15% increase in food imports reported in a 2019 China Briefing study. This growing appetite for global delicacies positions Shanghai as a pivotal market for both seasoned exporters and newcomers alike. Nestled within the juxtaposition of modern skyscrapers and bustling traditional markets, Shanghai offers a unique canvas for culinary exploration. Beyond its iconic skyline, the city’s demographics reveal multiple opportunities. A 2020 Forbes report highlighted a 45% increase in the middle-class population over the past decade - an audience keen on exploring novel and international cuisines. These aren't just ordinary diners; they represent a digitally savvy consumer base that has readily embraced online platforms for their culinary adventures. E-commerce giants like Alibaba and niche gourmet portals have witnessed a surge in users with over 60% of Shanghai's residents regularly ordering international foods online in 2021. The convergence of digital adoption and the prevalence of online payments has transformed Shanghai into a global food e-commerce hub, bridging connections with kitchens worldwide. Entering the Shanghai market involves more than just identifying trends; it requires a comprehensive understanding of the regulatory landscape that can shape the fate of F&B ventures. At the heart of this lies the China Food and Drug Administration (CFDA). In 2019, the CFDA intercepted over 15,000 metric tons of non-compliant foods.