Upcoming Trade Shows Verona, Italy for Food & Drink

Verona is fast on its way to become Italy’s epicenter for agrifood innovation with the establishment of the Verona Agrifood Innovation Hub, which will put the city’s food and drinks industry on the map. The memorandum of understanding, signed by a collaborative partnership between Verona City Council, UniCredit, Cariverona Foundation, Veronafiere, Confindustria Verona, University of Verona, Cattolica Assicurazioni, and Eatable Adventures, marks the dawn of a new era in the agri-food sector. The Verona Agrifood Innovation Hub, situated within the Veronafiere Exhibition Centre, will serve as a catalyst for fostering an innovation culture in the agri-food industry. With a mission to create a robust and sustainable entrepreneurial ecosystem, the hub is poised to position Verona as the focal point for agrifood development in Italy. This initiative strategically complements the ongoing efforts of FoodSeed, the start-up accelerator within the National Accelerator Network CDP Venture Capital Sgr, launched in Verona earlier this year with funds exceeding EUR 15 million. Dedicated to nurturing young companies specializing in high-potential markets, FoodSeed aligns seamlessly with the goals of the Verona Agrifood Innovation Hub. The hub’s core mission is to disseminate knowledge about cutting-edge solutions in the agri-food sector and foster strategic connections among industry stakeholders. At the forefront is the commitment to driving sustainable growth for agri-foods while upholding ethical principles, thereby showcasing the excellence of the Italian supply chain. This endeavor gains significance amid unprecedented global challenges and the looming climate crisis. Veronafiere, renowned for hosting successful trade fairs in the agri-food sector such as Vinitaly, Fieragricola, Sol&Agrifood, Enolitech, and B/Open, is ideally positioned to support the Verona Agrifood Innovation Hub. The exhibition center's proven ability to facilitate connections aligns seamlessly with the hub's vision, emphasizing the city's commitment to driving innovation in the primary sector with initiatives like Fieragricola TECH.