RHS Malvern Spring Festival

UK, Worcester

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A Brief Overview of RHS Malvern Spring Festival

RHS Malvern Spring Festival is an annual gardening trade show, which also doubles as a festival and is open to local communities. The event is based in Malvern, UK on a sprawling showground on the outskirt of time. Held at the start of May, the festival upholds the proud gardening tradition in the UK and acts as the premier show for the Midlands and South West region.

GETA ltd is your answer when it comes to accommodation for the RHS Malvern Spring Festival in Malvern. We offer a flexible service for visitors and exhibitors alike. You’re in the ideal position to book hotel rooms in and around Malvern, and cut down on overall expenses at the same time. The process behind getting your hotel stay ready is simple. All it takes is one phone consultation, and you can have reservations the next day.

Why Your Visit Is Worth It?

Community festivals are one of the best environments to make direct sales and all the while build a strong relationship with local customer groups. It’s the perfect chance to educate people on your products and gain recognition. The RHS Malvern Spring Festival is particularly beneficial:

  • 100,000 visitors attend the event every year;
  • 20% of visitors are RHS members;
  • 6 hours on average per visit;
  • £150pp on average for purchases.

Industry Relevance

The RHS Malvern Spring Festival launches during the first week in May and is based at the Three Counties Showground on Malvern Hills. It’s an annual event that’s open to the general public and promotes gardening, so visitors are able to discover the entire value chain from plants, flowers and vegetables to tools, decorations and artisanal goods. You can’t dismiss the RHS Malvern Spring Festival, because it underwent a massive rebrand and with that a transformation that elevated a once diminishing event into a national sensation. The garden show is now much more than an event serving the Midlands and South West region. The key moment is 2014, when the show hires the marketing juggernaut Brand to increase publicity. The results speak for themselves – a stable attendee growth rate of 10% per year.

Who Are You Going to Meet?

The visitor profile at RHS Malvern Spring Festival tends to lean towards the more influential and affluent gardening enthusiasts, and this has a lot to do with the type of companies that are on the grounds. Crown Pavilions, Manteaux, InstaShade Parasols, Gabriel Ash, Softub UK and Wilstone are some of the exhibitors on site, and they tend to be higher-end brands. You also have exciting live demonstrations, expert talks and special guests such as Sarah Raven, Joe Swift, Jo Whiley and Terry Walton. The culinary aspect of the show is also worth mentioning. Aside from food stands and produce stands, the show regularly invites renowned chefs to engage with the audience and showcase their skills in culinary demos.

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