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7 Benefits of Attending Professional Events and Exhibitions
We tried to gather the main readons that drive our partners to exhibit or visit an international trade fairs:
Make your mark in the industry
Trade shows and global expos are the Olympics of their industry – a melting pot of nationalities, concepts, markets and solutions. AUTOMECHANIKA sits at the top as the most significant event for the automotive market. It’s a proven fact thanks to the over 4800 exhibitors and an audience that swells up to 136,000 trade visitors. That’s the entire world industry in one space – an incredible platform to tap into. Mention names like ANUGA, CPHI and MEDICA to relevant professionals and you’ll see instant recognition. Every event gives you the opportunity to:
Access Exclusive Content
Trade shows and exhibitions are the first platforms industry expertise and research find their way onto as exclusive content. You don’t only sell at live events, but gather valuable information on your niche that you may not hear about anywhere else. It pays to be prepared for any industry shift and sitting at the right conference or participate in the right workshop gives you the competitive edge. Have global ambitions? Exhibitions are not to be missed!
Strengthen Brand Recognition
A brand only exists where its products have a physical presence. You can’t expect buyers to come where you sell – you have to make the trip. Exhibition and trade shows give you an exhibition stall to reach the right audience. With the right concept and execution, you bring attention to products; remind existing clients and potential buyers you have the perfect solution. Communities around live events look at who exhibits and check social media for new inspirations. In the end, you might even return home with several big deals.
Exhibitions give you the opportunity to pursue all channels to promote your business. It’s as simple as handing out business cards and leaving them in places where they can be easily found. Or you can invest in a proper demonstration of a product. Allow the right people to experience products with all their senses. Often, forming a personal connection with a product is the best advertisement you need and live events offer you the space to do that.
Discover the Next Generation of Solutions
Research features heavily into the DNA of exhibitions. Alongside the major corporations, you’ve to meet start-ups with one goal in mind – disrupt and innovate with imagination. Invention stands at the heart of most exhibitions and trade shows and you have front row seats to your competitors. How does the audience react to their product launches? What are their sales strategies? How do they position themselves price-wise?
Spark Connections at Conference Parties
Social engagements are every bit as important as the official programming for your success. Have a drink at the bar to get to know colleagues, peers and potential partners. The connections forged in a relaxed atmosphere make you more memorable. Also, you hear more valuable information on potential deals and opportunities. Trade fairs often build in speed networking sessions to help you find your match.
Lay Your Head in a Trusted Hotel
Where you choose to stay for a live event plays a strong role in your success. You want reasonable prices to keep expenses manageable, but you don’t want to compromise on quality. You want the location to be close to the exhibition centre or at least with reliable connections to transport. GETA ltd understands all the factors that go into selecting the right hotel and guides you through the full process. Give us a day and your visit will be planned!
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