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Natexpo

Natexpo 2025, Paris, France

30 Nov - 2 Dec 2025
The global culinary landscape is experiencing a continuous exploration of flavors as it captivates consumers with a keen interest in diverse tastes from around the world. Perhaps the biggest, most consistent trend to emerge in the food and drinks industry is cultural exchange. Yes, embracing new flavors is nothing new, but we’re witnessing the establishment of deeper cultural connections through food. Traditional heritage foods crafted by small producers globally are poised to rise, bringing with them not only rich flavors but also personal narratives. This trend reflects an evolving appreciation for obscure regional ingredients and culinary traditions beyond the current staples that are French, Italian and Japanese cuisines. In the USA, in particular, restaurants are introducing patrons to lesser-known cuisines and specific dishes, which is opening more doors to explore new gastronomic horizons. The popularity of Asian packaged products targeting a wide consumer base is a clear sign of culinary diversification. In addition, experts predict a surge in interest in African pantry items as brands strive to familiarize Western tastes with the richness of African flavors and ingredients. Consumer cravings for quality and convenience persist. Right now there’s a growing appreciation for pre-made mixes, sauces, and starters, signaling a departure from previous hesitations. This convenience extends beyond home meal preparation, influencing on-the-go food and drink choices, particularly for those with hectic lifestyles. Amidst inflationary pressures impacting restaurant dining, a trend toward elevating everyday experiences at home has emerged. Trendspotter Jonathan Deutsch underscores the use of premium ingredients like high-end truffle salts, specialty oils, spice blends and artisanal butters to turn simple meals into restaurant-quality dishes. The enduring popularity of charcuterie boards reflects the demand for sophisticated food presentations at gatherings. This is a trend that kicked off during the height of the pandemic when bread baking and pickling emerged across the world.

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